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How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis

Media Training / By
For weeks, the top ten most-read stories on the BBC News website have been almost exclusively related to Coronavirus. As we enter phase 2 of the crisis, with the government making plans to ease lockdown restrictions and businesses making cautious plans to re-open, on what is the media focused? Talking to our media training journalists [...]

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HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES ​

Media Training / By

This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story;

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3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS

Media Training / By

Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1.            Reminding executives that Covid 19 is first

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STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR

Corporate Story / By
The response of businesses to COVID-19 has revealed both saints and sinners. What should business Communication teams be looking out for in their organisations to ensure that their company emerges with reputation intact? If there was ever a moment for the rhetoric of “corporate purpose” to be shown to be a reality, this is it.

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Media Training – Why 93% of communication is NOT non-verbal

media training videos, videos / By
Why 93% of communication is NOT non-verbalRelated Videos Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we see Hiscox getting it right.Read moreHow to survive announcing bad newsThis is what you get from Electric Airwaves’

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Execs who flex – how to speak to different types of journalist

media training videos, videos / By
Execs who flex - how to speak to different types of journalist Media training – how to grip your audience from the first question Related Videos Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we

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Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.

Media Training / By
With travel and social distancing restrictions, face-to-face media interviews are a thing of the past. Instead, broadcasters want you to undertake them over Skype and FaceTime. Most participants during our media training sessions find this form of interview the most difficult – it does not feel natural to stare at a camera lens and you

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QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS

Media Training / By
To help you in your communication preparations, we hope you will find helpful the list of questions below that our team of journalists are typically putting to businesses and organisations they are interviewing at this time. Our journalist training team is available for Skype/ telephone training to help you and your spokesperson prepare and communicate

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Why Three Key Messages Don’t Cut It Anymore – & What To Do About It

Corporate Story, Media Training, Reputation Management / By
Have you ever surveyed your audience to see whether people can recall your three key messages after your spokesperson has been in the media? Because you did have three key messages, didn’t you? It’s like ... a rule of PR. Three key messages. But when you’re down the pub, are people actually talking about organisations’

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How Offensive Is Your Organisation?

Corporate Story / By
Or how brave should you or your organisation be in the face of criticism that you are or have been offensive or ‘inappropriate’? Some related reputation management incidents will no doubt have caught your attention recently: Waitrose sought the resignation of its magazine editor, William Sitwell, after freelance journalist, Selene Nelson, revealed how ‘shocked’ she

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pret a manger

If Pret-a-Manger is now a big, bad business, what does this say about the company you do PR for?

Corporate Story / By
It has been easy to criticise Pret-a-Manger’s clunky response to the tragic death of one of its customers due to an unlabelled, sesame-seed infused baguette. It always is when you are not inside the organisation and party to the debates and decisions. Yet sorrows come not as single spies but in battalions. Now there is

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warehouse

Growing Tension With Amazon and Its Corporate Reputation

Corporate Story / By
The tension between the successful marketing messages of online retailer, Amazon, and its worsening corporate reputation has been growing this year and a useful example to discuss in our media training. As a consumer, you probably quite like Amazon. Maybe you marvel at its mastery of technology; maybe you celebrate the speed and quality of

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richard branson pr

Andrew Highlights Richard Branson’s Powerful Human Response to the 2007 Virgin Train Cumbrian Crash

Video Commentary / By
Media mischief-making last week saw Richard Branson criticised for tweeting about people turning up late for meetings when his train company has the worst punctuality record in the country. But let’s take a moment to remember how well he handled a real reputation crisis: the 2007 fatal Virgin Train crash in Cumbria. Watch his highly

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Leaves on the track type excuse

Don’t Use Your Own ‘Leaves On The Line’ Type Excuse In A Press Release

Reputation Management / By
You've read the excuse - sorry, reason - in a press release for poor corporate performance. Retailers blame the weather; restauranteurs blame Brexit; Imperial Tobacco blamed ISIS for interrupting its distribution network in Iraq. And some just blame their customers. In 2015, Macy's chief financial officer, Karen Hoguet, blamed the company's weakness in the luxury

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