You need to have confidence that your plans and people are ready and able to protect your reputation.
We run desktop exercises which offer your communication team a facilitated walkthrough of your plans and processes to ensure that they are capable of dealing with a crisis and that your people are confident in their application.
We run inter-active crisis simulations in which your crisis team is required to make decisions, create communication materials and handle calls, online chatter, media interviews and other inputs as a mock scenario unfolds. We undertake all preparation and delivery, we provide a team of working journalists to bombard your war room and we facilitate the session on the day. We follow these up with a report assessing your capabilities and proposing any improvements.
We also run real-time social media-specific crisis exercises for communication teams and crisis management teams. Utilising a realistic scenario and real time technology that simulates online chatter, blog feeds, Twitter, Facebook postings and the like, participants are drawn into responding to crisis in the online world.
Matthew Thornton of FedEx showing how to use social media well to apologise.
“The Electric Airwaves team created a very realistic scenario with which the team soon became engrossed. The technology and facilitation brought such realism and inter-activity to the session that everyone played it for real. Participants were so impressed with the power of the simulation that further sessions were booked for regional team meetings in New York, Hong Kong and Poland. Electric Airwaves team provided high quality facilitation skills, constructive coaching and, most importantly, expertise and insights into social media and crisis management. As a consequence, the exercise provided many valuable learnings and a benchmark against which to compare our current social media and crisis management protocols.”
““On behalf of the whole team I would like to thank you for an excellent and mind expanding experience the last two days. We learnt valuable lessons both as a team and specifically in crisis management and communication – a tough but fantastic experience”