We provide media training so your spokespeople get the message right first time, every time. We help you to manage your corporate reputation.
The core of our offer over the last 35 years has been our communications and media training. Every presentation and media training session is tailored. We go with the grain of participants’ personalities and build their confidence and skills throughout the day. And you’ll often hear laughter in our office and broadcast studios. People learn faster and better when they’re relaxed and enjoying themselves.
We recommend that you come to our Covid-secure central London TV and radio studios just by the BBC in Oxford Circus. This means spokespeople can be trained in a genuine media environment, free from the distractions of the office. We have two TV studios – one is set up with red sofas in the style of breakfast TV; the other a more formal, across the desk arrangement. Both have full ‘down-the-line’ capability so spokespeople can realistically practise this important type of remote interview. Our fully BBC spec’d radio studio means that spokespeople can practise one-to-one media interviews, panel discussions and phone-ins. But if you want us to work on location at your offices, that is not a problem. We will send a technician with all the necessary camera, sound and lighting equipment to support the journalist – leaving them free to focus on your spokespeople not worrying about the technology!
Our approach to media training is rooted in story-telling. People today are less interested in listening to experts, analysing evidence and messages. In a noisy world, they look to rapidly filter out the unfamiliar and are more responsive to how they ‘feel’ about something. People need to feel a reason to listen to data and argument – they are not absorbed in the abstract. They need to be framed by trust in the messenger. But organisations rarely explain ‘who we are’ which the audience needs to know in order to trust us. Our training identifies this emotionally-engaging story and then weaves your key messages into it. We then test the ability of your spokespeople to communicate it.