Video transcript: Some PR executives adopt a spray and pray strategy to getting media coverage. They spray their press releases across a huge number of journalists and then pray that some will pick it up and publish. Journalists have a gut instinct for what makes a good story and the...
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Video transcript: As a PR person, you spend your time getting journalists to interview your spokespeople. But you cannot assume that the journalist understands the story, the product or the issue, right. The old days when newsrooms overflowed with expert journalists are gone. Even in trade papers. Your expert spokesperson...
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