Media Training
Perfect example of how to handle a difficult journalist question
Perfect example of how to handle a difficult journalist question Read More »
Can Your Spokespeople Paint Pictures With Words?
Can Your Spokespeople Paint Pictures With Words? Read More »
Whitby Nice To Be This Good – Hear The Difference Between The Media Trained & Untrained
Whitby Nice To Be This Good – Hear The Difference Between The Media Trained & Untrained Read More »
HOW TO TURN YOUR CORPORATE BABBLE INTO INTERVIEW GOLD
HOW TO TURN YOUR CORPORATE BABBLE INTO INTERVIEW GOLD Read More »
The Rich & The Beautiful – When Reputation Rules Don’t Apply
The Rich & The Beautiful – When Reputation Rules Don’t Apply Read More »
HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY
HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY Read More »
When your CEO makes you want to cry
Why 12 Year Olds Should Understand Your Comms
Messaging Lesson for Pros from a Mango Parfait Box
Messaging Lesson for Pros from a Mango Parfait Box Read More »
How Old Media Is Still A Challenge For PROs
A Tale Of Two Airlines
Why Has Richard Branson Had Such A Torrid Covid Time?
Why Has Richard Branson Had Such A Torrid Covid Time? Read More »
How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis
How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis Read More »
HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES
This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story; …
HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES Read More »
3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS
Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1. Reminding executives that Covid 19 is first …
3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS Read More »
Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.
QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS
PRO Priorities When Responding To The Pandemic
Let’s talk about language
Mike Ashley defends his strategy
Why Three Key Messages Don’t Cut It Anymore – & What To Do About It
Why Three Key Messages Don’t Cut It Anymore – & What To Do About It Read More »
How To Explain A Complicated Thing Like Blockchain In A Media Interview
How To Explain A Complicated Thing Like Blockchain In A Media Interview Read More »
Should Company Spokespeople Expect More Hostile Media Interviews In 2018?
Should Company Spokespeople Expect More Hostile Media Interviews In 2018? Read More »