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Can Your Spokespeople Paint Pictures With Words?

Media Training, Posts / By
To learn how to communicate effectively on radio and explain complicated topics simply, listen to the first 90 seconds of this four minute item from BBC Radio 4’s fact-checking and statistics programme, More Or Less - https://www.bbc.co.uk/sounds/play/m0014x0f (scroll forward to 11.25). The programme’s presenter, economist Tim Harford, is excellent at using simple, accessible language to [...]

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In this week’s case study: the potential reputation pitfall in claiming to be an ethical company

Case Study, Posts / By
In our media training, we coach spokespeople to be scrupulously honest. If you take a strong ethical stance, you need to live up to the expectations you create. And you shouldn’t be surprised if the media calls you out on your claims, especially if they turn out to be more nuanced than what the public

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Are you as positive about 2022 as our clients’ PROS?

Posts / By
Electric Airwaves’ brand new Carnaby Street TV and radio studios have been busy this month serving the needs of Communication teams who need their spokespeople to communicate an engaging and compelling story confidently and effectively. In anticipation of the government lifting its ‘work from home’ guidance – as it did this week – there was

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Whitby Nice To Be This Good – Hear The Difference Between The Media Trained & Untrained

Corporate Story, Media Training / By
An uncontentious media interview - as are most interviews that your spokespeople will ever undertake - on Monday 26th July nonetheless demonstrated the skill of someone who has been media trained to communicate effectively an engaging message. And in the same interview, that contrasted starkly with the ramblings of someone who had not been media

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HOW TO TURN YOUR CORPORATE BABBLE INTO INTERVIEW GOLD

Corporate Story, Media Training / By
We always tell participants during our media training sessions that your answer to a journalist’s opening question is when the audience decides whether to trust you and invest precious time listening to you. Especially since in all probability, the audience won’t have heard of you and possibly your organisation. Meet Marcus Hughes, European managing director

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mistake

HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY

Corporate Story, Media Training / By
Sorrow is defined as a feeling of deep distress caused by loss or disappointment. This is how I feel about FTSE100 company Hiscox Insurance. Sorrow because they had such a powerful corporate story that it was a joy to media train their spokespeople for six years until 2013. And now the company has blown it

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When your CEO makes you want to cry

Media Training / By
In our media training and presentation training, we counsel spokespeople to take care with their language. I imagine that there have been some challenging conversations at KPMG following the Financial Times headline yesterday that: “KPMG UK chairman told staff to ‘stop moaning’ about work conditions”. Today, every newspaper rehashes the story and reports how Bill

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