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Andrew Highlights Richard Branson’s Powerful Human Response to the 2007 Virgin Train Cumbrian Crash

Media mischief-making last week saw Richard Branson criticised for tweeting about people turning up late for meetings when his train company has the worst punctuality record in the country. But let’s take a moment to remember how well he handled a real reputation crisis: the 2007 fatal Virgin Train crash in Cumbria.

Watch his highly praised outdoor press conference as our Managing Director, Andrew Caesar-Gordon, takes you step-by-step through the learning points.

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