Execs who flex – how to speak to different types of journalist

B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we see Hiscox getting it right.

This is what you get from Electric Airwaves’ story-based media training (John Lewis) John Lewis gets it right. Having a clear, concise, emotionally engaging corporate story will nurture and protect your corporate reputation in good times and bad. It is neither your marketing slogan nor your key messages. It is about why your company exists. [...]