An uncontentious media interview - as are most interviews that your spokespeople will ever undertake - on Monday 26th July nonetheless demonstrated the skill of someone who has been media trained to communicate effectively an engaging message. And in the same interview, that contrasted starkly with the ramblings of someone who had not been media [...]
We always tell participants during our media training sessions that your answer to a journalist’s opening question is when the audience decides whether to trust you and invest precious time listening to you. Especially since in all probability, the audience won’t have heard of you and possibly your organisation. Meet Marcus Hughes, European managing director
Sorrow is defined as a feeling of deep distress caused by loss or disappointment. This is how I feel about FTSE100 company Hiscox Insurance. Sorrow because they had such a powerful corporate story that it was a joy to media train their spokespeople for six years until 2013. And now the company has blown it
STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR
The response of businesses to COVID-19 has revealed both saints and sinners. What should business Communication teams be looking out for in their organisations to ensure that their company emerges with reputation intact? If there was ever a moment for the rhetoric of “corporate purpose” to be shown to be a reality, this is it.
Have you ever surveyed your audience to see whether people can recall your three key messages after your spokesperson has been in the media? Because you did have three key messages, didn’t you? It’s like ... a rule of PR. Three key messages. But when you’re down the pub, are people actually talking about organisations’
As one YouTube comment had it, Gillette's marketing team clearly sat around and decided that their next advertising campaign should be "Let's blame everything that's wrong with society on our target market - men!" Faced with a 5% decline in razor sales, Gillette's latest TV advertisement shifted from product marketing to advising men to end
Is it your job as a private sector company press officer to promote business and capitalism to the world? Or is that the role of business organisations like the CBI and the IoD? Or maybe each company blowing its own trumpet leads to a better collective reputation? It’s Monday 18th November. The ‘companies’ page of
Or how brave should you or your organisation be in the face of criticism that you are or have been offensive or ‘inappropriate’? Some related reputation management incidents will no doubt have caught your attention recently: Waitrose sought the resignation of its magazine editor, William Sitwell, after freelance journalist, Selene Nelson, revealed how ‘shocked’ she
It has been easy to criticise Pret-a-Manger’s clunky response to the tragic death of one of its customers due to an unlabelled, sesame-seed infused baguette. It always is when you are not inside the organisation and party to the debates and decisions. Yet sorrows come not as single spies but in battalions. Now there is
The tension between the successful marketing messages of online retailer, Amazon, and its worsening corporate reputation has been growing this year and a useful example to discuss in our media training. As a consumer, you probably quite like Amazon. Maybe you marvel at its mastery of technology; maybe you celebrate the speed and quality of
Examine this description of how private equity firms work. It comes from a recent editorial in the Financial Times commenting on the abortive attempt by Tesla's Elon Musk to take his company off the New York stock market: "Heavy investment or restructuring can be easier to carry out in private. That is one reason why
Jesus: Everyone on the side of truth listens to me. Pontius Pilate: What is truth? Since the election of Donald Trump, debate has raged about whether the flood of ‘fake news’ on the web swung the election to him. Leaving to one side Trumps’ own contribution to a ‘post truth’ world – and
It was another bad night for pollsters and experts. A lot has been written - and a lot more is going to be written - about the campaign run by Donald Trump that has seen him elected to the US Presidency. Donald Trump tore up the campaigning rulebook. He has won at a point when
Any crisis situation for an organisation is highly emotional – for those involved and for the audience watching. Any tragedy involving children evokes particularly strong emotions. Blend the two and you have a potentially volatile reputation crisis. How should a PRO advise their leaders on what and how to communicate? When do you say sorry?
I was at a seminar this morning about corporate storytelling. Evening Standard journalist, Anthony Hilton, suggested that PR teams often over-react to what should be seen as low-level criticism, especially online. His thesis was that even intelligent people can't remember yesterday's newspaper headline. Therefore reacting to every little negative is a waste of time because