Corporate Story

We help you to know both what to say and how to say it.


Few organisations have a corporate story that employees from top to bottom can tell simply and with conviction. A story that in a few words instantly engages audiences emotionally and rationally. One that stands true in the good times and the bad. One that frames and contextualises your media interviews, your presentations and your corporate communications.

Identifying your corporate story is an extension of the message development work that has made our media and presentation training so effective over the last 30 years.

We combine the principles of branding and PR with the adversarial, questioning nature of journalism to search out clients’ company stories.

When we create a story with you, we ensure it can stand up to the toughest scrutiny – journalists.

We challenge your existing corporate story and stress test your messages. Are they clear, concise, compelling and truthful?

By the time we’re done testing what you should be saying, you’ll know exactly what to say about your company to get someone to say, ‘Tell me more!’

Whether you need a one day messaging session to support a new venture or manage an issue, a week long project to integrate the story into an annual report or launch a new product or a two month process to discover the best way to talk about your organisation, we have a flexible methodology that will unearth your core story.

Use the link to ask us for a more detailed explanation of how our Corporate Story service works.  Or simply give us a call.

“I love our 10 word story and [CEO] Paul just sent me a note to say he thought it was a great session and great result.”


Watch this 60 second clip of our Managing Director, Andrew Caesar-Gordon, talking about what makes for an engaging and compelling corporate story and how it helps Comms teams walk taller in the organisation as the ‘Story Police’.

Despite securing £130m in back-taxes from Google, HMRC failed to boost its reputation. This, our latest90 second animated video, explores how HMRC might be able to tell a more compelling story about itself.

Our 90 second animated videos – created in partnership with PR Week – provide insight into how organisations with a strong corporate story successfully navigate issues and crises and manage their day-to-day communications. And offer examples of how some organisations have got it very wrong:

The One Story Series in association with PR Week

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