Reputation Management

Can AI help the hard-pressed PR team before and during a crisis?

Crisis communications, Help For Communication Directors, Reputation Management / By
Organisations have traditionally reacted to a crisis only when it’s gained enough traction to hove into view. They then rely on a combination of processes, experience and gut instinct to respond. So what can AI do to help them? AI has had the most impact on PR and crisis-handling through media monitoring. Machine learning techniques [...]

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60 Years On – Did You Know That 10th December Used To Be Public Relations Day?

Reputation Management / By
“December 10th is Public Relations Day” wrote Anthony Sampson is his famous 1962 book ‘Anatomy of Britain’ – an exploration of the workings of the British state and other major social institutions. So what was it all about ‘in the old days’? Would you have been the right kind of chap to be in public

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Why Three Key Messages Don’t Cut It Anymore – & What To Do About It

Corporate Story, Media Training, Reputation Management / By
Have you ever surveyed your audience to see whether people can recall your three key messages after your spokesperson has been in the media? Because you did have three key messages, didn’t you? It’s like ... a rule of PR. Three key messages. But when you’re down the pub, are people actually talking about organisations’

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Leaves on the track type excuse

Don’t Use Your Own ‘Leaves On The Line’ Type Excuse In A Press Release

Reputation Management / By
You've read the excuse - sorry, reason - in a press release for poor corporate performance. Retailers blame the weather; restauranteurs blame Brexit; Imperial Tobacco blamed ISIS for interrupting its distribution network in Iraq. And some just blame their customers. In 2015, Macy's chief financial officer, Karen Hoguet, blamed the company's weakness in the luxury

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Should Company Spokespeople Expect More Hostile Media Interviews In 2018?

Case Study, Media Training, Reputation Management / By
Hostile media interviews. Was the Peterson-Newman Channel 4 interview a watershed moment? Business has an image problem. Whether the focus is on its role in society, levels of executive pay, the privatisation of public services or the alleged behaviour of some of those attending the Presidents Club charity dinner, corporations are under greater scrutiny than

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Why does a story go viral – like United Airlines bumped passenger?

Case Study, Crisis communications, Reputation Management / By
Why does a story go viral? The United Airlines bumped passenger story offers us a nice insight into the power of communications. I suspect that this situation doesn’t make an appearance in United’s crisis manual. But then, it’s not a crisis. It’s a poorly handled issue - at the moment. Much like when two weeks

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