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Fake news

The fake news problem and the consequences for PROs

Jesus:                   Everyone on the side of truth listens to me. Pontius Pilate:      What is truth? Since the election of Donald Trump, debate has raged about whether the flood of ‘fake news’ on the web swung the election to him. Leaving to one side Trumps’ own contribution to a ‘post truth’ world – and [...]

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Media Training

Media Training for Receptionists & Security Guards?

Watching the extraordinarily cack-handed response of Ask.FM to the suicide of Hannah Smith following her being cyber-bullied on their website, have a look at this video clip from Sky News doorstepping an employee of Ask.FM here. http://news.sky.com/story/teen-suicide-site-refuses-to-answer-questions-10437918 When covering your organisation's issue or crisis, journalists will try to speak with senior executives. If your organisation

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Crisis Communications

Getting Your First Crisis Statement Right – Even For Online Crises

Here's a nice storm in a crisis teacup underlining the importance of organisations having a clear social media policy AND clarity in your crisis media statements. Last week, the pastor of an American church in St. Louis went with her congregation to a restaurant, part of a chain, called Applebee's. The receipt for the meal

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Corporate story

Damned if you do … how a corporate story can help

I was at a seminar this morning about corporate storytelling. Evening Standard journalist, Anthony Hilton, suggested that PR teams often over-react to what should be seen as low-level criticism, especially online. His thesis was that even intelligent people can't remember yesterday's newspaper headline. Therefore reacting to every little negative is a waste of time because

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