Corporate story

Damned if you do … how a corporate story can help

I was at a seminar this morning about corporate storytelling. Evening Standard journalist, Anthony Hilton, suggested that PR teams often over-react to what should be seen as low-level criticism, especially online. His thesis was that even intelligent people can't remember yesterday's newspaper headline. Therefore reacting to every little negative is a waste of time because …

Damned if you do … how a corporate story can help Read More »

Crisis Communications spokeman

Crisis Communications: A Canadian Blame Game

You would have thought that with over 50 people dead following a runaway train destroying the heart of Lac-Megantic in Canada, the rail company would be focused solely on the human impact of the tragedy. Not so if you are Edward Burkhardt, chairman of Montreal, Maine and Atlantic Railway. Generally, his media interviews have been …

Crisis Communications: A Canadian Blame Game Read More »

Scroll to Top