How to survive announcing bad news media training videos / videos

This is what you get from Electric Airwaves’ story-based media training (John Lewis)

John Lewis gets it right. Having a clear, concise, emotionally engaging corporate story will nurture and protect your corporate reputation in good times and bad. It is neither your marketing slogan nor your key messages. It is about why your company exists.

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Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)

B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we see Hiscox getting it right.