Explaining the Metaverse
You could spend an hour watching Mark Zuckerberg explain the Metaverse or you may prefer to start smaller with a 3 minute explainer from Reuters. Watch Reuters Video Watch Zuckerberg's Video
Google’s loss opens the door to more cases.
Fined €4.34 billion in 2018, €1.49 billion in 2019...........Google's loss opens the door to more cases. EU competition chief Margrethe Vestager won her first big Google case in front of the EU's lower court, in a ruling that is set to embolden regulators to launch more cases against the U.S. search giant. Read the Article
A quick idea and quick response
Perhaps the coolest PR campaign ever? Ingmar Rentzhog visited COP26 and realised he had access to 1000 journalists from all around the world. His post generated some interesting comments. Read Ingmar's post
Whitby Nice To Be This Good – Hear The Difference Between The Media Trained & Untrained
An uncontentious media interview - as are most interviews that your spokespeople will ever undertake - on Monday 26th July nonetheless demonstrated the skill of someone who has been media trained to communicate effectively an engaging message. And in the same interview, that contrasted starkly with the ramblings of someone who had not been media …
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HOW TO TURN YOUR CORPORATE BABBLE INTO INTERVIEW GOLD
We always tell participants during our media training sessions that your answer to a journalist’s opening question is when the audience decides whether to trust you and invest precious time listening to you. Especially since in all probability, the audience won’t have heard of you and possibly your organisation. Meet Marcus Hughes, European managing director …
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The Rich & The Beautiful – When Reputation Rules Don’t Apply
The idea that there are people who think the rules don’t apply to them strikes deeply at people’s sense of fairness in the best of times. In the middle of a pandemic, does the action of a celebrity individual or organisation that seems to prove that there is ‘one rule for the rich, another for …
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HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY
Sorrow is defined as a feeling of deep distress caused by loss or disappointment. This is how I feel about FTSE100 company Hiscox Insurance. Sorrow because they had such a powerful corporate story that it was a joy to media train their spokespeople for six years until 2013. And now the company has blown it …
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When your CEO makes you want to cry
In our media training and presentation training, we counsel spokespeople to take care with their language. I imagine that there have been some challenging conversations at KPMG following the Financial Times headline yesterday that: “KPMG UK chairman told staff to ‘stop moaning’ about work conditions”. Today, every newspaper rehashes the story and reports how Bill …
Why 12 Year Olds Should Understand Your Comms
Let’s talk about language – which we always do in our media training. There was a really interesting conclusion for PROs to note about the use of language and concepts in communications from a research report published this week by the Office of National Statistics’ (ONS) think tank. The report found that Britons understand little …
When The FT Pulled A Company’s Press Release To Bits
Today’s short blog post looks at how a single newspaper article derailed a company’s attempt to secure positive media coverage for its 20 second Covid test. It shows how traditional media still has the resources and bite to hold organisations accountable for the claims they make and how important it is to be accurate and …
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SHOULD YOU GIVE A MONKEY ABOUT BAKKAVOR
Hundreds of workers at meat and food processing factories across the UK have tested positive for coronavirus. Working conditions and practices seem to put them at particular risk. One of those affected is Bakkavor - a FTSE250, £2bn revenue company that you have probably never heard of although you have probably eaten the dips, sauces, …
Messaging Lesson for Pros from a Mango Parfait Box
As I ate a rather delicious passion fruit and mango parfait recently, my reading of the dessert’s packaging got me thinking about the flawed nature of corporate ‘key messages’. These little nuggets of carefully crafted joy are brought by executives to our media training. They usually come in threes (it seems to be a rule …
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How Old Media Is Still A Challenge For PROs
During our media training, we tell participants that a free media should be respected as a cornerstone of democracy - speaking truth to power and asking awkward questions of governments and the powerful. For all the changes wrought by social media, this week we have had two reminders of why traditional media still has its …
A Tale Of Two Airlines
The answer is probably not what you think but whose reputation is most negatively affected by their contrasting response to the same problem? A new media training reputation case study perhaps? British Airways – I receive an email stating that my flight is cancelled due to Covid. I ring that day to claim a refund. …
Why Has Richard Branson Had Such A Torrid Covid Time?
Way back in the timeline of this pandemic – you know, just a few weeks ago – it was Sir Philip Green, Mike Ashley and JD Wetherspoon’s Tim Martin who were the Covid villains in the business community. Who would have thought that everyone’s favourite billionaire, Richard Branson, would be the focus of such criticism …
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How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis
For weeks, the top ten most-read stories on the BBC News website have been almost exclusively related to Coronavirus. As we enter phase 2 of the crisis, with the government making plans to ease lockdown restrictions and businesses making cautious plans to re-open, on what is the media focused? Talking to our media training journalists …
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HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES
This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story; …
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3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS
Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1. Reminding executives that Covid 19 is first …
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STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR
The response of businesses to COVID-19 has revealed both saints and sinners. What should business Communication teams be looking out for in their organisations to ensure that their company emerges with reputation intact? If there was ever a moment for the rhetoric of “corporate purpose” to be shown to be a reality, this is it. …
Media Training – Why 93% of communication is NOT non-verbal
Why 93% of communication is NOT non-verbalRelated Videos How to survive announcing bad newsThis is what you get from Electric Airwaves’ story-based media training (John Lewis) John Lewis gets it right. Having a clear, concise, emotionally engaging corporate story will nurture and protect your corporate reputation in good times and bad. It is neither your …
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Execs who flex – how to speak to different types of journalist
Execs who flex - how to speak to different types of journalist Media training – how to grip your audience from the first question Related Videos
Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.
With travel and social distancing restrictions, face-to-face media interviews are a thing of the past. Instead, broadcasters want you to undertake them over Skype and FaceTime. Most participants during our media training sessions find this form of interview the most difficult – it does not feel natural to stare at a camera lens and you …
QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS
To help you in your communication preparations, we hope you will find helpful the list of questions below that our team of journalists are typically putting to businesses and organisations they are interviewing at this time. Our journalist training team is available for Skype/ telephone training to help you and your spokesperson prepare and communicate …
PRO Priorities When Responding To The Pandemic
Because we media train so many clients across the private, public and third sectors, we know that communications people are immersed in coronavirus planning and communication. We thought we would share what we hear they are prioritising: Being an internal advocate of the primary importance being the wellbeing of employees and their families. As …