Are you as positive about 2022 as our clients’ PROS?

Electric Airwaves’ brand new Carnaby Street TV and radio studios have been busy this month serving the needs of Communication teams who need their spokespeople to communicate an engaging and compelling story confidently and effectively. In anticipation of the government lifting its ‘work from home’ guidance – as it did this week – there was …

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So you’ve been breached? How to break the news…

Posts / By Andrew Caesar-Gordon

Effectively managing your post-attack communications can mean the difference between ransomware disaster or survival. This article by SC Media looks at the steps that can be taken before, during and following an incident that can limit the damage. Read the Article

Electric Airwaves has an exciting new home for media training

Posts / By Andrew Caesar-Gordon

After 35 years in Noho’s Foley Street we are moving our media training studios to Soho. I know - so meeejah! The new facility is bright and airy, discreet yet on Carnaby Street. I hope you will enjoy it as much as we do and we look forward to welcoming you there. Maybe not for …

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5 Responses For ‘I Don’t Need To Do Media Training’

Posts / By Andrew Caesar-Gordon

In a recent Forbes article: Media training is simply a kind of communication to better interact with media, and good media training often leads to consistent brand messaging, polished quotes and fewer unwanted surprises in media coverage. Below are a few of the most common excuses heard over the years to not do media training, …

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Azeem Rafiq apologises for antisemitic messages

Posts / By Andrew Caesar-Gordon

In an recent article in the Guardian, the former Yorkshire cricketer Azeem Rafiq has apologised for sending antisemetic messages to another player in 2011 Read the Article

PR Pro’s “lack technical knowledge on AI and big data” says “wake-up call” report

Posts / By Andrew Caesar-Gordon

In an article by PR Week, Comms professionals recognise the huge potential that artificial intelligence (AI) and 'Big Data' offer the industry but have limited knowledge on technical aspects of both, new research by the CIPR suggests. Read the Article

Succession: What it’s like to be on the inside during a corporate crisis

Posts / By Andrew Caesar-Gordon

In an article by the New Statesman, corporate insiders explain how they handle a business breakdown. Read the Article

Explaining the Metaverse

Posts / By Andrew Caesar-Gordon

You could spend an hour watching Mark Zuckerberg explain the Metaverse or you may prefer to start smaller with a 3 minute explainer from Reuters. Watch Reuters Video Watch Zuckerberg's Video

Google’s loss opens the door to more cases.

Posts / By Andrew Caesar-Gordon

Fined €4.34 billion in 2018, €1.49 billion in 2019...........Google's loss opens the door to more cases. EU competition chief Margrethe Vestager won her first big Google case in front of the EU's lower court, in a ruling that is set to embolden regulators to launch more cases against the U.S. search giant. Read the Article

A quick idea and quick response

Posts / By Andrew Caesar-Gordon

Perhaps the coolest PR campaign ever? Ingmar Rentzhog visited COP26 and realised he had access to 1000 journalists from all around the world. His post generated some interesting comments. Read Ingmar's post

Whitby Nice To Be This Good – Hear The Difference Between The Media Trained & Untrained

Corporate Story, Media Training / By Andrew Caesar-Gordon

An uncontentious media interview - as are most interviews that your spokespeople will ever undertake - on Monday 26th July nonetheless demonstrated the skill of someone who has been media trained to communicate effectively an engaging message. And in the same interview, that contrasted starkly with the ramblings of someone who had not been media …

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HOW TO TURN YOUR CORPORATE BABBLE INTO INTERVIEW GOLD

Corporate Story, Media Training / By Andrew Caesar-Gordon

We always tell participants during our media training sessions that your answer to a journalist’s opening question is when the audience decides whether to trust you and invest precious time listening to you. Especially since in all probability, the audience won’t have heard of you and possibly your organisation. Meet Marcus Hughes, European managing director …

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The Rich & The Beautiful – When Reputation Rules Don’t Apply

Case Study, Media Training / By Andrew Caesar-Gordon

The idea that there are people who think the rules don’t apply to them strikes deeply at people’s sense of fairness in the best of times. In the middle of a pandemic, does the action of a celebrity individual or organisation that seems to prove that there is ‘one rule for the rich, another for …

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HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY

Corporate Story, Media Training / By Andrew Caesar-Gordon

Sorrow is defined as a feeling of deep distress caused by loss or disappointment. This is how I feel about FTSE100 company Hiscox Insurance. Sorrow because they had such a powerful corporate story that it was a joy to media train their spokespeople for six years until 2013. And now the company has blown it …

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When your CEO makes you want to cry

Media Training / By Andrew Caesar-Gordon

In our media training and presentation training, we counsel spokespeople to take care with their language. I imagine that there have been some challenging conversations at KPMG following the Financial Times headline yesterday that: “KPMG UK chairman told staff to ‘stop moaning’ about work conditions”. Today, every newspaper rehashes the story and reports how Bill …

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Why 12 Year Olds Should Understand Your Comms

Media Training / By Andrew Caesar-Gordon

Let’s talk about language – which we always do in our media training. There was a really interesting conclusion for PROs to note about the use of language and concepts in communications from a research report published this week by the Office of National Statistics’ (ONS) think tank. The report found that Britons understand little …

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When The FT Pulled A Company’s Press Release To Bits

Case Study / By Andrew Caesar-Gordon

Today’s short blog post looks at how a single newspaper article derailed a company’s attempt to secure positive media coverage for its 20 second Covid test. It shows how traditional media still has the resources and bite to hold organisations accountable for the claims they make and how important it is to be accurate and …

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SHOULD YOU GIVE A MONKEY ABOUT BAKKAVOR

Case Study / By Andrew Caesar-Gordon

Hundreds of workers at meat and food processing factories across the UK have tested positive for coronavirus. Working conditions and practices seem to put them at particular risk. One of those affected is Bakkavor - a FTSE250, £2bn revenue company that you have probably never heard of although you have probably eaten the dips, sauces, …

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Messaging Lesson for Pros from a Mango Parfait Box

Media Training / By Andrew Caesar-Gordon

As I ate a rather delicious passion fruit and mango parfait recently, my reading of the dessert’s packaging got me thinking about the flawed nature of corporate ‘key messages’. These little nuggets of carefully crafted joy are brought by executives to our media training. They usually come in threes (it seems to be a rule …

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How Old Media Is Still A Challenge For PROs

Media Training / By Andrew Caesar-Gordon

During our media training, we tell participants that a free media should be respected as a cornerstone of democracy - speaking truth to power and asking awkward questions of governments and the powerful. For all the changes wrought by social media, this week we have had two reminders of why traditional media still has its …

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A Tale Of Two Airlines

Media Training / By Andrew Caesar-Gordon

The answer is probably not what you think but whose reputation is most negatively affected by their contrasting response to the same problem? A new media training reputation case study perhaps? British Airways – I receive an email stating that my flight is cancelled due to Covid. I ring that day to claim a refund. …

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Why Has Richard Branson Had Such A Torrid Covid Time?

Media Training / By Andrew Caesar-Gordon

Way back in the timeline of this pandemic – you know, just a few weeks ago – it was Sir Philip Green, Mike Ashley and JD Wetherspoon’s Tim Martin who were the Covid villains in the business community. Who would have thought that everyone’s favourite billionaire, Richard Branson, would be the focus of such criticism …

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How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis

Media Training / By Andrew Caesar-Gordon

For weeks, the top ten most-read stories on the BBC News website have been almost exclusively related to Coronavirus. As we enter phase 2 of the crisis, with the government making plans to ease lockdown restrictions and businesses making cautious plans to re-open, on what is the media focused? Talking to our media training journalists …

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HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES

Media Training / By Andrew Caesar-Gordon

This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story; …

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