International Media Training

The media in every country is different. So the media training you require to build and defend reputation will need to differ from country to country. Whether that is because you are an international organisation that needs a one-stop shop to provide consistent training across all your global divisions or you have a media training requirement just in your own country.

While we are headquartered in the UK, Electric Airwaves has a worldwide reach and a global media perspective. We have been trusted to media train spokespeople for some of the world’s biggest companies and organisations since 1983.

Operating from our central London TV and radio studios, we have an international network of journalists working for us as media trainers. From Europe to the United Arab Emirates, from India to Australia and the United States, we bring a consistent approach when training an organisation’s spokespeople around the world.

As an international training agency, we bring much more than a UK media perspective to our training sessions with clients across the world. Our local trainers offer local language training and bring their experience of the local media culture to our training programmes.

We can train in the following languages: Arabic (and Gulf Arabic), French, Georgian, German, Greek, Hindi, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Swedish.

We have trainers based in: the United States, Australia, India, Japan, Dubai, Kuwait, Hong Kong, South Korea, China, the Ivory Coast, South Africa and across continental Europe. Elsewhere we fly the required language speaking journalist to the client (e.g. our Spanish and Portuguese journalists fly to South America) as we would if you wanted the foreign language journalist to work in the UK.

Wherever we train in the world, we ensure that every participant on our courses leaves as a more confident and effective communicator because they know both what to say and how to say it in an engaging and compelling way so that every media interview benefits your reputation.

Our training is not just the techniques for ‘how to do an interview’ but is grounded in coaching spokespeople ‘what to say’ that resonates locally. Our journalists use a practical, challenging methodology to give spokespeople a story that they can be confident will stand up to the toughest scrutiny in good times or bad, wherever they are in the world.

So whether it is training all of Disney’s spokespeople across Europe, Middle East & Africa, bringing One & Only Resorts’ General Managers together to train in the UAE or Smurfit Kappa’s to Dublin, running a five day training programme for the African Capacity Building Foundation in Harare or Guardian Industries in Luxembourg, training British Council spokespeople across the world from India to the Balkans, or sending a trainer to Mongolia for Rio Tinto, to Ghana for Tullow Oil, or Singapore for the Oxford University Press, or running a virtual session for Unilever in Indonesia, we’ve got you covered.

“Thanks again for an excellent session yesterday – Greg was really impressed with you and as you no doubt picked up on, this kind of feedback from him is rare. But as we’ve just finished two phone interviews with Bloomberg and Reuters, I wanted to pass on just how much Greg has put your suggestions into practice. He’s been nailing the simple storytelling, adding in the human interest and throwing in multiple examples to bring it to life. I can see all your good work in action today and the result is exactly what I could have hoped for.”

“On behalf of everyone who participated in yesterday’s training session, a MASSIVE thank you. It was informative, challenging, entertaining and thoroughly eye-opening. We have learnt to drive and now need to get to second and third gear, as Peter said.”

“It was a fantastic day. I would be super confident putting Peter in front of a mic … Lucy was superb. It was a huge amount of fun and they all really enjoyed it. Thank you.”