Andrew Caesar-Gordon

Andrew Caesar-Gordon is MD of Electric Airwaves, a leading provider of Communications and Media Training.

Lessons for PROs about failures in your organisation’s supply chain

Media Training, Posts / By
A good old fashioned undercover investigation by The Times newspaper and British Gas is paying the reputation price for failing to monitor its supply chain. In this instance, Arvato, their debt collection agency has been breaking into people’s homes (albeit with a warrant) to forcibly install pay-as-you-go meters in the homes of those who have failed to …

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60 Years On – Did You Know That 10th December Used To Be Public Relations Day?

Reputation Management / By
“December 10th is Public Relations Day” wrote Anthony Sampson is his famous 1962 book ‘Anatomy of Britain’ – an exploration of the workings of the British state and other major social institutions. So what was it all about ‘in the old days’? Would you have been the right kind of chap to be in public …

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40 Anniversary of 1982 Johnson and Johnson Tylenol Crisis

Media Training, Posts / By
The 1982 Johnson & Johnson Tylenol Crisis For 40 years, many people in PR have considered the response of Johnson & Johnson (J&J) to the Tylenol poisonings in October 1982 to be the ‘grand-daddy of good crisis communication’. Although it may be more accurate to think of it as the ‘grand-daddy of corporate responsibility’, let …

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Is an apology always the right thing to do when you have the luxury of choice?

Media Training, Posts / By
Kim Kardashian chose not to apologise last week for a misleading post on social media which landed her with a $1.26 million fine from the US Securities and Exchange Commission (SEC). For a privileged few, the normal rules of reputation don’t seem to apply. The SEC warned celebrities in November 2017 that they must disclose …

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Does it matter that Tesco had this selection of bad news headlines one day last week in national, trade and local press:

Media Training, Posts / By
Tesco plant-based food advert banned as misleading (BBC) Tesco rebuked over greenwashing in adverts for plant-based food (FT) Britain's Tesco rapped by watchdog over plant-based products ads (Reuters) Tesco vegan burger adverts banned over ‘misleading’ environmental claims (Telegraph) ASA bans ‘misleading’ Tesco plant-based burger ads (Farmers Weekly) ASA chastises Tesco over greenwashing plant burger claims (The Drum) “Misleading” Tesco plant-based food …

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Perfect example of how to handle a difficult journalist question

Media Training, Posts / By
Louis Heren, veteran post-war Foreign Correspondent of The Times newspaper, famously said that in his job as a reporter seeking truth, he always asked himself of interviewees “Why is this lying bastard lying to me?”. This underlies why journalists ask challenging questions and participants on our media training courses desperately want to learn how to …

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Can Your Spokespeople Paint Pictures With Words?

Media Training, Posts / By
To learn how to communicate effectively on radio and explain complicated topics simply, listen to the first 90 seconds of this four minute item from BBC Radio 4’s fact-checking and statistics programme, More Or Less - https://www.bbc.co.uk/sounds/play/m0014x0f (scroll forward to 11.25). The programme’s presenter, economist Tim Harford, is excellent at using simple, accessible language to …

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In this week’s case study: the potential reputation pitfall in claiming to be an ethical company

Case Study, Posts / By
In our media training, we coach spokespeople to be scrupulously honest. If you take a strong ethical stance, you need to live up to the expectations you create. And you shouldn’t be surprised if the media calls you out on your claims, especially if they turn out to be more nuanced than what the public …

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Are you as positive about 2022 as our clients’ PROS?

Posts / By
Electric Airwaves’ brand new Carnaby Street TV and radio studios have been busy this month serving the needs of Communication teams who need their spokespeople to communicate an engaging and compelling story confidently and effectively. In anticipation of the government lifting its ‘work from home’ guidance – as it did this week – there was …

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Google’s loss opens the door to more cases.

Posts / By
Fined €4.34 billion in 2018, €1.49 billion in 2019...........Google's loss opens the door to more cases. EU competition chief Margrethe Vestager won her first big Google case in front of the EU's lower court, in a ruling that is set to embolden regulators to launch more cases against the U.S. search giant. Read the Article

Whitby Nice To Be This Good – Hear The Difference Between The Media Trained & Untrained

Corporate Story, Media Training / By
An uncontentious media interview - as are most interviews that your spokespeople will ever undertake - on Monday 26th July nonetheless demonstrated the skill of someone who has been media trained to communicate effectively an engaging message. And in the same interview, that contrasted starkly with the ramblings of someone who had not been media …

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HOW TO TURN YOUR CORPORATE BABBLE INTO INTERVIEW GOLD

Corporate Story, Media Training / By
We always tell participants during our media training sessions that your answer to a journalist’s opening question is when the audience decides whether to trust you and invest precious time listening to you. Especially since in all probability, the audience won’t have heard of you and possibly your organisation. Meet Marcus Hughes, European managing director …

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