Andrew Caesar-Gordon

Andrew Caesar-Gordon is MD of Electric Airwaves, a leading provider of Communications and Media Training.

How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis

Media Training / By
For weeks, the top ten most-read stories on the BBC News website have been almost exclusively related to Coronavirus. As we enter phase 2 of the crisis, with the government making plans to ease lockdown restrictions and businesses making cautious plans to re-open, on what is the media focused? Talking to our media training journalists …

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HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES ​

Media Training / By

This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story; …

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3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS

Media Training / By

Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1.            Reminding executives that Covid 19 is first …

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STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR

Corporate Story / By
The response of businesses to COVID-19 has revealed both saints and sinners. What should business Communication teams be looking out for in their organisations to ensure that their company emerges with reputation intact? If there was ever a moment for the rhetoric of “corporate purpose” to be shown to be a reality, this is it. …

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Media Training – Why 93% of communication is NOT non-verbal

media training videos, videos / By
Why 93% of communication is NOT non-verbalRelated Videos How to survive announcing bad newsThis is what you get from Electric Airwaves’ story-based media training (John Lewis) John Lewis gets it right. Having a clear, concise, emotionally engaging corporate story will nurture and protect your corporate reputation in good times and bad. It is neither your …

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Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.

Media Training / By
With travel and social distancing restrictions, face-to-face media interviews are a thing of the past. Instead, broadcasters want you to undertake them over Skype and FaceTime. Most participants during our media training sessions find this form of interview the most difficult – it does not feel natural to stare at a camera lens and you …

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QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS

Media Training / By
To help you in your communication preparations, we hope you will find helpful the list of questions below that our team of journalists are typically putting to businesses and organisations they are interviewing at this time. Our journalist training team is available for Skype/ telephone training to help you and your spokesperson prepare and communicate …

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PRO Priorities When Responding To The Pandemic

Media Training / By
Because we media train so many clients across the private, public and third sectors, we know that communications people are immersed in coronavirus planning and communication. We thought we would share what we hear they are prioritising:   Being an internal advocate of the primary importance being the wellbeing of employees and their families. As …

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Read Here How 10th December Used To be “Public Relations Day”

Reputation Management / By
“December 10th is Public Relations Day” wrote Anthony Sampson is his famous 1962 book ‘Anatomy of Britain’ – an exploration of the workings of the British state and other major social institutions. “Every year, 300 or so delegates from the IPR come to the Festival Hall to celebrate their trade, and men with double-barrelled surnames …

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Why Three Key Messages Don’t Cut It Anymore – & What To Do About It

Corporate Story, Media Training, Reputation Management / By
Have you ever surveyed your audience to see whether people can recall your three key messages after your spokesperson has been in the media? Because you did have three key messages, didn’t you? It’s like ... a rule of PR. Three key messages. But when you’re down the pub, are people actually talking about organisations’ …

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How Offensive Is Your Organisation?

Corporate Story / By
Or how brave should you or your organisation be in the face of criticism that you are or have been offensive or ‘inappropriate’? Some related reputation management incidents will no doubt have caught your attention recently: Waitrose sought the resignation of its magazine editor, William Sitwell, after freelance journalist, Selene Nelson, revealed how ‘shocked’ she …

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media interview

How To Stop Your CEO Walking Out Of A Media Interview

Reputation Management / By
As Channel 4’s Krishnan Guru-Murthy put it: “I will defend anyone’s right to act like an arse, but if they do, they shouldn’t be surprised if anyone else decides to park their bike somewhere painful.” You may have seen the video of Persimmon plc CEO, Jeff Fairburn, walking off-camera during a recent BBC interview. He …

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pret a manger

If Pret-a-Manger is now a big, bad business, what does this say about the company you do PR for?

Corporate Story / By
It has been easy to criticise Pret-a-Manger’s clunky response to the tragic death of one of its customers due to an unlabelled, sesame-seed infused baguette. It always is when you are not inside the organisation and party to the debates and decisions. Yet sorrows come not as single spies but in battalions. Now there is …

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