When The FT Pulled A Company’s Press Release To Bits
When The FT Pulled A Company’s Press Release To Bits Read More »
SHOULD YOU GIVE A MONKEY ABOUT BAKKAVOR
Messaging Lesson for Pros from a Mango Parfait Box
Messaging Lesson for Pros from a Mango Parfait Box Read More »
How Old Media Is Still A Challenge For PROs
A Tale Of Two Airlines
Why Has Richard Branson Had Such A Torrid Covid Time?
Why Has Richard Branson Had Such A Torrid Covid Time? Read More »
How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis
How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis Read More »
HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES
This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story; …
HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES Read More »
3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS
Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1. Reminding executives that Covid 19 is first …
3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS Read More »
STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR
Media Training – Why 93% of communication is NOT non-verbal
Media Training – Why 93% of communication is NOT non-verbal Read More »
Execs who flex – how to speak to different types of journalist
Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.
QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS
PRO Priorities When Responding To The Pandemic
Let’s talk about language
Read Here How 10th December Used To be “Public Relations Day”
Read Here How 10th December Used To be “Public Relations Day” Read More »
Mike Ashley defends his strategy
How to survive announcing bad news
Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)
Why Three Key Messages Don’t Cut It Anymore – & What To Do About It
Why Three Key Messages Don’t Cut It Anymore – & What To Do About It Read More »