Media Training Videos

We have created a range of 90 second videos to arm PROs and their spokespeople with some of the media training tools to communicate confidently and effectively. We trust that you will find them entertaining and informative.

Our story-led approach to media training is about finding an emotionally engaging and compelling narrative with which to frame and contextualise your messages and draw in your audience.

So enjoy also our series of 90 second animated videos which offer examples of how such stories enable organisations to enhance reputation in both the good times and the bad.

Media training – how to grip your audience from the first question

Media training – how to deliver a meaningful apology

John Lewis gets it right. Having a clear, concise, emotionally engaging corporate story will nurture and protect your corporate reputation in good times and bad. It is neither your marketing slogan nor your key messages. It is about why your company exists.

B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we see Hiscox getting it right.

Why 93% of communication is NOT non-verbal


Execs Who Flex – How To Speak To Different Types Of Journalist

Cutting through the noise – Five ways your story can grab media attention



How to survive scandals and bad news. This is what you get from Electric Airwaves’ story-based media training (BBC)

How Soon Should You Publicise A Data Breach? (Dixons Carphone)

How NOT to engage with Parliamentary committees. This is what you get from Electric Airwaves’ story-based presentation training (Mike Ashley & Philip Green)

Could you come to love the taxman? With Electric Airwaves’ story-based media training they could. (HMRC)

Rolls Royce – See why the reputation of Rolls Royce withstood a corruption scandal and a £671m fine.

How to survive being targeted by the likes of Greenpeace. This is what you get from Electric Airwaves’ story-based media training. (Lego)

Should Your CEO Be On Twitter? – There are good reasons why not but fear shouldn’t be one of them.


Why you need to fix the reputation roof while the sun is shining (Aldi and Lidl)


The answer to how soon should you publicise your data breach (Dixons Carphone)

Uber – see why Uber’s reputation survives the PR gaffes of its CEO, Travis Kalanick.

Audiences don’t sit in pubs talking about your three key messages after your spokesperson has been in the media. Here’s what to do about it.

How we help your PR team act as the corporate story police in an organisation (Co-Op)


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