Presentation Skills

How To Explain A Complicated Thing Like Blockchain In A Media Interview

How do you communicate complex or technical topics like Blockchain in a media interview simply, easily and in layman terms? This is the type of challenge we address in our media training. At the heart of good communication lies simplicity. Which is not the same as 'dumbing down'. Simplicity allows the audience to understand you [...]

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Tackling The Fallacy That 93% Of Communication Is Non-verbal

So Many Trainers Get This So Wrong Many people misunderstand Albert Mehrabian's research if they think he concluded that people’s first impressions are based 55% on how you look, 38% on how you sound (i.e. the 93% total) and only 7% on what you say. If someone was to give you the spoken instruction “Evacuate

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nervous speaker

Expert Guide: How to Deal With Nerves Or A Phobia About Public Speaking

If You Have A Phobia About Public Speaking ...   ... then you’re suffering from ‘glossophobia’. It’s from the Greek - ‘glosso’ meaning tongue. Fundamentally, the phobia of public speaking comes from a fear of being judged. So how can we lessen it? First, take comfort in your expertise. You would not have been invited

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Expert Guide: How Architect Firms Can Win More New Business Pitches

The remarks below are extracts from a presentation by our Managing Director, Andrew Caesar-Gordon, at the Royal Institute of British Architects, about how architecture firms and builders can pitch their designs more effectively to clients. Electric Airwaves train architect firms to win new business pitches. And many other professional service firms too. We help them

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soundbite media interview

Expert Guide: How to devise soundbites and get quoted

Many participants on Electric Airwaves’ media training courses ask how they can ensure that they don’t get unfairly edited by a journalist and can get their soundbites broadcast or published. Why was I misquoted? For busy journalists in a busy newsroom, confronted with something new, a few minutes on Google can often be the totality

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nervous speaker

Expert Guide: How to Avoid “Um” and “Er” and “YKnow” when public speaking

There are around 230,000 words in the Oxford English Dictionary. ‘Um’ and ‘Er’ and ‘Y’know’ are not listed. Over-use of these so called ‘spurious spacers’ are at best annoying to the audience and at worst can damage your credibility and dilute your message when public speaking. Y’know The liberal use of “y’know” can signal pleading

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select committee appearance

Expert Guide: Handling Appearances before a Parliamentary Select Committee

Introduction Select Committees were established and expanded during the 1970s and 1980s to ensure that Parliament could better scrutinize the Government and hold it to account. Most Committees perform without fanfare most of the time. But in recent years, some Committees seem to have come to see their job as holding the wider world to

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Conference moderator

Expert Guide: Moderating Conferences and Panel Discussions

Just as there are few ‘naturals’ when it comes to media interviewees, there are few ‘naturals’ when it comes to moderating conferences and panel discussions. The good ones you see are the ones who have practiced – a lot! As a moderator or conference chair, your job is to make the speakers look good and

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