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Adam Batstone, Journalist and Electric Airwaves Media Trainer

Why is it that experienced media performers – politicians especially - often fall into the trap of getting into a heated ‘row’ with an interviewer when it is almost always counter-productive for the audience? In my experience of conducting interviews and preparing interviewees, the specters of Paxman, Neil and Humphrys still loom large. Theirs is …

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Does it matter that Tesco had this selection of bad news headlines one day last week in national, trade and local press:

Tesco plant-based food advert banned as misleading (BBC) Tesco rebuked over greenwashing in adverts for plant-based food (FT) Britain's Tesco rapped by watchdog over plant-based products ads (Reuters) Tesco vegan burger adverts banned over ‘misleading’ environmental claims (Telegraph) ASA bans ‘misleading’ Tesco plant-based burger ads (Farmers Weekly) ASA chastises Tesco over greenwashing plant burger claims (The Drum) “Misleading” Tesco plant-based food …

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Perfect example of how to handle a difficult journalist question

Louis Heren, veteran post-war Foreign Correspondent of The Times newspaper, famously said that in his job as a reporter seeking truth, he always asked himself of interviewees “Why is this lying bastard lying to me?”. This underlies why journalists ask challenging questions and participants on our media training courses desperately want to learn how to …

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Can Your Spokespeople Paint Pictures With Words?

To learn how to communicate effectively on radio and explain complicated topics simply, listen to the first 90 seconds of this four minute item from BBC Radio 4’s fact-checking and statistics programme, More Or Less - https://www.bbc.co.uk/sounds/play/m0014x0f (scroll forward to 11.25). The programme’s presenter, economist Tim Harford, is excellent at using simple, accessible language to …

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In this week’s case study: the potential reputation pitfall in claiming to be an ethical company

In our media training, we coach spokespeople to be scrupulously honest. If you take a strong ethical stance, you need to live up to the expectations you create. And you shouldn’t be surprised if the media calls you out on your claims, especially if they turn out to be more nuanced than what the public …

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Are you as positive about 2022 as our clients’ PROS?

Electric Airwaves’ brand new Carnaby Street TV and radio studios have been busy this month serving the needs of Communication teams who need their spokespeople to communicate an engaging and compelling story confidently and effectively. In anticipation of the government lifting its ‘work from home’ guidance – as it did this week – there was …

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Google’s loss opens the door to more cases.

Fined €4.34 billion in 2018, €1.49 billion in 2019...........Google's loss opens the door to more cases. EU competition chief Margrethe Vestager won her first big Google case in front of the EU's lower court, in a ruling that is set to embolden regulators to launch more cases against the U.S. search giant. Read the Article
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