Electric Airwaves Team

cybersecurity

Storytelling Lessons From Capita’s Handling Of Its Data Breach

Case Study, Media Training, Posts / By
I suppose it’s ironic that a company offering cyber-security services gets hacked. But if it is then surely the upside is that it knows how best to communicate about it. Not it would appear, if you are outsourcing giant, Capita plc.  PROs are being given a ringside seat in the difficulties inherent in such a …

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Adam Batstone, Journalist and Electric Airwaves Media Trainer

Media Training, Posts / By
Why is it that experienced media performers – politicians especially - often fall into the trap of getting into a heated ‘row’ with an interviewer when it is almost always counter-productive for the audience? In my experience of conducting interviews and preparing interviewees, the specters of Paxman, Neil and Humphrys still loom large. Theirs is …

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