Electric Airwaves Team

Can AI help the hard-pressed PR team before and during a crisis?

Crisis communications, Help For Communication Directors, Reputation Management / By
Organisations have traditionally reacted to a crisis only when it’s gained enough traction to hove into view. They then rely on a combination of processes, experience and gut instinct to respond. So what can AI do to help them? AI has had the most impact on PR and crisis-handling through media monitoring. Machine learning techniques [...]

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Combatting AI Deepfakes Through Media & Crisis Training

Media Training, Presentation Skills / By
The challenges of AI seem to pre-occupying the attendees at this year’s Communication Directors Forum. How to incorporate AI tools into PR; what role should communication teams play within companies embracing AI strategies; and how to promote trust and defend reputation in an era of AI deepfakes. AI is already being used in a way

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Do people really fear public speaking more than death?

Media Training, Presentation Skills / By
With all the presentation skills training we run for senior executives, we have previously debunked the myth that 93% of communication is non-verbal. And while it is true that many executives fear public speaking in some way (read our blog post for some tips on overcoming nerves), today we ask whether as is often said,

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Post Office – multiple reputations and issues management

Case Study, Media Training, Posts / By
Organisations have multiple reputations with multiple audiences. This explains why Ryanair can still be a hugely successful airline – in terms of number of customers and profitability – while still having an abysmal reputation for customer service.  Similarly, public outrage over the Post Office’s brutal and unjust treatment of many of its sub-postmasters and mistresses

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cybersecurity

Storytelling Lessons From Capita’s Handling Of Its Data Breach

Case Study, Media Training, Posts / By
I suppose it’s ironic that a company offering cyber-security services gets hacked. But if it is then surely the upside is that it knows how best to communicate about it. Not it would appear, if you are outsourcing giant, Capita plc.  PROs are being given a ringside seat in the difficulties inherent in such a

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Adam Batstone, Journalist and Electric Airwaves Media Trainer

Media Training, Posts / By
Why is it that experienced media performers – politicians especially - often fall into the trap of getting into a heated ‘row’ with an interviewer when it is almost always counter-productive for the audience? In my experience of conducting interviews and preparing interviewees, the specters of Paxman, Neil and Humphrys still loom large. Theirs is

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