Media Training

TV Interview

Expert Guide: How to Manage ‘Down the Line’ TV Interviews

As broadcasters’ resources are stretched, ‘down-the-line’ TV interviews are increasingly common. Interviewees in one location talk to a camera, listening via an earpiece to the journalist who is questioning them from the studio. The most difficult type of interview Spokespeople often find these interviews unnerving. It is unnatural to be talking to a camera rather [...]

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soundbite media interview

Expert Guide: How to devise soundbites and get quoted

Many participants on Electric Airwaves’ media training courses ask how they can ensure that they don’t get unfairly edited by a journalist and can get their soundbites broadcast or published. Why was I misquoted? For busy journalists in a busy newsroom, confronted with something new, a few minutes on Google can often be the totality

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Media Training

Media Training for Receptionists & Security Guards?

Watching the extraordinarily cack-handed response of Ask.FM to the suicide of Hannah Smith following her being cyber-bullied on their website, have a look at this video clip from Sky News doorstepping an employee of Ask.FM here. http://news.sky.com/story/teen-suicide-site-refuses-to-answer-questions-10437918 When covering your organisation's issue or crisis, journalists will try to speak with senior executives. If your organisation

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