Andrew Caesar-Gordon

Andrew Caesar-Gordon is MD of Electric Airwaves, a leading provider of Communications and Media Training.

The Rich & The Beautiful – When Reputation Rules Don’t Apply

The idea that there are people who think the rules don’t apply to them strikes deeply at people’s sense of fairness in the best of times. In the middle of a pandemic, does the action of a celebrity individual or organisation that seems to prove that there is ‘one rule for the rich, another for [...]

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mistake

HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY

Sorrow is defined as a feeling of deep distress caused by loss or disappointment. This is how I feel about FTSE100 company Hiscox Insurance. Sorrow because they had such a powerful corporate story that it was a joy to media train their spokespeople for six years until 2013. And now the company has blown it

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When your CEO makes you want to cry

In our media training and presentation training, we counsel spokespeople to take care with their language. I imagine that there have been some challenging conversations at KPMG following the Financial Times headline yesterday that: “KPMG UK chairman told staff to ‘stop moaning’ about work conditions”. Today, every newspaper rehashes the story and reports how Bill

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How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis

For weeks, the top ten most-read stories on the BBC News website have been almost exclusively related to Coronavirus. As we enter phase 2 of the crisis, with the government making plans to ease lockdown restrictions and businesses making cautious plans to re-open, on what is the media focused? Talking to our media training journalists

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HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES ​

This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story;

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3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS

Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1.            Reminding executives that Covid 19 is first

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STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR

The response of businesses to COVID-19 has revealed both saints and sinners. What should business Communication teams be looking out for in their organisations to ensure that their company emerges with reputation intact? If there was ever a moment for the rhetoric of “corporate purpose” to be shown to be a reality, this is it.

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Media Training – Why 93% of communication is NOT non-verbal

Why 93% of communication is NOT non-verbalRelated Videos Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we see Hiscox getting it right.Read moreHow to survive announcing bad newsThis is what you get from Electric Airwaves’

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Execs who flex – how to speak to different types of journalist

Execs who flex - how to speak to different types of journalist Media training – how to grip your audience from the first question Related Videos Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we

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Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.

With travel and social distancing restrictions, face-to-face media interviews are a thing of the past. Instead, broadcasters want you to undertake them over Skype and FaceTime. Most participants during our media training sessions find this form of interview the most difficult – it does not feel natural to stare at a camera lens and you

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QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS

To help you in your communication preparations, we hope you will find helpful the list of questions below that our team of journalists are typically putting to businesses and organisations they are interviewing at this time. Our journalist training team is available for Skype/ telephone training to help you and your spokesperson prepare and communicate

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Why Three Key Messages Don’t Cut It Anymore – & What To Do About It

Have you ever surveyed your audience to see whether people can recall your three key messages after your spokesperson has been in the media? Because you did have three key messages, didn’t you? It’s like ... a rule of PR. Three key messages. But when you’re down the pub, are people actually talking about organisations’

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