The Rich & The Beautiful – When Reputation Rules Don’t Apply
The Rich & The Beautiful – When Reputation Rules Don’t Apply Read More »
The Rich & The Beautiful – When Reputation Rules Don’t Apply Read More »
HOW TO DESTROY YOUR STRONG CORPORATE STORY: A SAD CASE STUDY Read More »
When your CEO makes you want to cry Read More »
Why 12 Year Olds Should Understand Your Comms Read More »
When The FT Pulled A Company’s Press Release To Bits Read More »
SHOULD YOU GIVE A MONKEY ABOUT BAKKAVOR Read More »
Messaging Lesson for Pros from a Mango Parfait Box Read More »
How Old Media Is Still A Challenge For PROs Read More »
A Tale Of Two Airlines Read More »
Why Has Richard Branson Had Such A Torrid Covid Time? Read More »
How You Can Get Cut-Through For Your Stories During The Coronavirus Crisis Read More »
This is a tale of two companies with very compelling and emotionally engaging corporate stories that sustain their reputation. And that we at Electric Airwaves have previously used as case studies in our media training – Waitrose and Hiscox Insurance. Both have blundered this past week. One acted swiftly to reset itself behind its story;
HOW COMMS PEOPLE CAN HELP BUSINESS LEADERS FROM MAKING CORONAVIRUS MISTAKES Read More »
Sometimes it is only the Communications team that sees things clearly. Used to putting ourselves in the shoes of our audiences, rather than only the operational or financial detail of the business, here are three aspects of the current crisis where Comms people can make a difference: 1. Reminding executives that Covid 19 is first
3 WAYS TO HOLD YOUR EXECUTIVES FEET TO THE FIRE DURING THE COVID-19 CRISIS Read More »
Media Training – Why 93% of communication is NOT non-verbal Read More »
Execs who flex – how to speak to different types of journalist Read More »
PRO Priorities When Responding To The Pandemic Read More »
Let’s talk about language Read More »
Mike Ashley defends his strategy Read More »
How to survive announcing bad news Read More »
Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox) Read More »
Why Three Key Messages Don’t Cut It Anymore – & What To Do About It Read More »