Discover the five elements that journalists are looking for in order to write or broadcast a good story. Cover these in your press release or media interview and you are well on the way to securing the media coverage you want.
Our two-minute animated video following the data hack of Dixons Carphone. How do you balance the GDPR requirement for swiftly publicising a data breach with safeguarding your reputation when you do?
How do you communicate complex or technical topics like Blockchain in a media interview simply, easily and in layman terms? This is the type of challenge we address in our media training. At the heart of good communication lies simplicity. Which is not the same as 'dumbing down'. Simplicity allows the audience to understand you
What was the low point in Oxfam's response to its reputation crisis? It was frustration boiling over for Oxfam’s CEO, Mark Goldring, when he gave a media interview to the Guardian and said that criticism of the charity was “out of proportion to the level of culpability”, that no one had “murdered babies in their
The decision made by Cincinnati Zoo seemed like a no-brainer. A three-year old boy had climbed over a fence and fallen into the enclosure of a 4001b Gorilla named 'Harambe'. Even though the gorilla did not appear to be attacking the child, even though the gorilla was from an endangered species, Zoo Director Thane Maynard