Help For Communication Directors

Can AI help the hard-pressed PR team before and during a crisis?

Crisis communications, Help For Communication Directors, Reputation Management / By
Organisations have traditionally reacted to a crisis only when it’s gained enough traction to hove into view. They then rely on a combination of processes, experience and gut instinct to respond. So what can AI do to help them? AI has had the most impact on PR and crisis-handling through media monitoring. Machine learning techniques [...]

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Checklist For Preparing A Crisis Management Team & Crisis Centre

Crisis communications, Expert Guide, Help For Communication Directors / By
Know That When Crisis Strikes ... … it is a time of high emotion and confusion. Initially you will lack accurate information but will need to act and communicate swiftly. In such situations, being able to rely on processes and training will enable you and the crisis management team to act calmly and with purpose.

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Frustration Boils Over In Oxfam CEO Media Interview

Case Study, Crisis communications, Help For Communication Directors / By
What was the low point in Oxfam's response to its reputation crisis? It was frustration boiling over for Oxfam’s CEO, Mark Goldring, when he gave a media interview to the Guardian and said that criticism of the charity was “out of proportion to the level of culpability”, that no one had “murdered babies in their

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Is There A Legal Duty To Maximise Profit?

Expert Guide, Help For Communication Directors, Media Training / By
Let us examine the oft-repeated claim that the directors of (especially listed) companies have a legal duty to maximise profit and to minimise tax for the benefit of their shareholders. Under Section 172 of the UK’s 2006 Companies Act, company directors merely have a legal duty to promote the success of their company. Specifically, directors

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