Video transcript: Some PR executives adopt a spray and pray strategy to getting media coverage. They spray their press releases across a huge number of journalists and then pray that some will pick it up and publish. Journalists have a gut instinct for what makes a good story and the...
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Expert Guide
Video transcript: As a PR person, you spend your time getting journalists to interview your spokespeople. But you cannot assume that the journalist understands the story, the product or the issue, right. The old days when newsrooms overflowed with expert journalists are gone. Even in trade papers. Your expert spokesperson...
Crisis communications / Expert Guide / Help For Communication Directors
Expert Guide / Media Training / Presentation Skills
Expert Guide / Presentation Skills
Expert Guide / Presentation Skills
Crisis communications / Expert Guide / Media Training
Crisis communications / Expert Guide / Media Training
Expert Guide / Media Training
Expert Guide / Media Training
Expert Guide / Media Training
Expert Guide / Media Training / Presentation Skills
Expert Guide / Presentation Skills
Crisis communications / Expert Guide / Presentation Skills
Crisis communications / Expert Guide
Expert Guide / Presentation Skills
Expert Guide / Presentation Skills