Media Training for Leading Organisations and People

We provide media training to assist Communications teams who need their spokespeople to tell the organisation’s story confidently and effectively

Your job is to manage reputation. You need the best media trainers to help your spokespeople to improve your reputation metrics. Electric Airwaves teaches your spokespeople both what to say and how to say it.

Whether for a global CEO, an entrepreneur, a middle manager or the expert commentator in your organisation, we deliver the highest quality Media Training enjoyed by almost half of FTSE 100 companies and thousands in the private, public and third sectors.

People often tell us that they think their media trainer did a good enough job. Then they work with us. And then they stay with us.

Our team of 70 print and broadcast journalists have media trained almost half the FTSE100, global brands like Disney, Unilever, Sony and Hilton Hotels, plus many other leaders in business, entertainment and politics.

Operating globally from our central London TV and radio studios since 1983, we are the UK’s largest media training company. Not only are we the biggest, we are regularly told that we are the best.

Our story-led approach to Media Training leads to more confident, effective and engaging spokespeople. Try us out. Measure us against your current Media Training supplier and discover how we live up to our own reputation.

More Than Media Training

Browse Our Videos, Case Studies & Guides – samples can be found on our home page below and many others are on our Resources page. Like our latest two minute, animated video looking at how you can get cut-through for your three key messages – whether in your press release or your spokesperson’s media appearances. At Electric Airwaves we create clear, concise and compelling corporate stories for clients and train spokespeople how to tell them.


The Electric Airwaves Difference

Take A Tour Of Our Studios

Our Latest Thinking

Case Studies

At Electric Airwaves we look to share our Media Training expertise with Communication teams and we know that you are busy – so we keep it short and sweet. In this section you will find 500-word crisis and communication case studies that draw out key learning points that can be applied in your day-to-day work.

Our ‘One Story’ Videos

PR Week logo

Our ongoing series of two minute animated videos each highlight how a successful organisation has communicated a clear, concise, compelling and engaging corporate story which frames their reputation. And sometimes what happens if they do not.

Rolls Royce & Corruption
Google & HMRC
The BBC & ‘Bake-Off’
A B2B’s Story – Hiscox Insurance

Expert Guides


In this section you will find one page guides designed to help you communicate confidently and effectively across many communication scenarios.

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