Resources

The One Story Video Series:  Lessons From The Front Line Of Reputation Management

Our 90 second animated videos – first created in partnership with PR Week – provide insight into how organisations with a strong corporate story successfully navigate issues and crises and manage their day-to-day communications. And how some organisations have got it very wrong.

BBC – See how the BBC’s strong corporate story allowed it to come through unscathed from the loss of the Great British Bake-off programme to Channel 4.

Lego – Watch how its singular corporate story guided it through a reputational crisis when attacked by Greenpeace over it’s marketing relationship with oil company, Shell.

Rolls Royce – See why the reputation of Rolls Royce withstood a corruption scandal and a £671m fine.

Mike Ashley & Sir Philip Green – successful buisnessmen who have not endeared themselves to the public. How might they have told a better story about themselves?

HMRC – Despite securing £130m in back-taxes from Google, HMRC failed to boost its reputation. How might HMRC tell a more compelling story about itself?

Uber – see why Uber’s reputation survives the PR gaffes of its CEO, Travis Kalanick.

Aldi & Lidl – These companies have strong brand stories. But they are putting their UK reputations at risk by not investing in compelling corporate stories.

John Lewis – how a strong corporate story can secure you positive coverage even when announcing bad news. A storyt hey have been communicating consistently for 80 years.

Dixons Carphone – With the new GDPR rules, how soon should you publicise your data breach?

Hiscox – B2B businesses can tell just as good a story as consumer brands. See how this insurer weaves its singular core story into day-to-day PR activity.

The Co-op – why despite having a strong corporate story, its reputation imploded, following a number of disastrous management decisions.

Should Your CEO Be On Twitter? – There are good reasons why not but fear shouldn’t be one of them.

Guides

One page guides in how to handle a variety of common situations.   Short, sharp and practically useful.