Interactive Crisis Videos (in conjunction with PR Week)

In these mini video case studies, our Managing Director, Andrew Caesar-Gordon takes you through, step-by-step, business leaders’ crisis performance – the good, the bad and the ugly …

Andrew highlights Richard Branson’s powerful human response to the 2007 Virgin Train Cumbrian Crash.

Andrew shows how the media creates a narrative about your crisis, looking through the lens of a Chanel 4 News report about BP’s 2010 disaster in the Gulf of Mexico.

Andrew guides you through the 2011 performance of Matthew Thornton of FedEx who uses social media well to apologise for poor customer service.

Andrew talks you through a crisis press conference after the 2008 Heathrow air crash, with Willie Walsh of British Airways giving us a textbook performance.

Andrew explains how to confidently and effectively handle ‘doorstep’ interviews, with Sir Philip Dilley, former Chairman of the Environment Agency, showing us how not to do it in January 2016.

The One Story Video Series:  Lessons From The Front Line Of Reputation Management

Our 90 second animated videos – first created in partnership with PR Week – provide insight into how organisations with a strong corporate story successfully navigate issues and crises and manage their day-to-day communications. And how some organisations have got it very wrong.

BBC – See how the BBC’s strong corporate story allowed it to come through unscathed from the loss of the Great British Bake-off programme to Channel 4.

Lego – Watch how its singular corporate story guided it through a reputational crisis when attacked by Greenpeace over it’s marketing relationship with oil company, Shell.

Rolls Royce – See why the reputation of Rolls Royce withstood a corruption scandal and a £671m fine.

Mike Ashley & Sir Philip Green – successful buisnessmen who have not endeared themselves to the public. How might they have told a better story about themselves?

HMRC – Despite securing £130m in back-taxes from Google, HMRC failed to boost its reputation. How might HMRC tell a more compelling story about itself?

Uber – see why Uber’s reputation survives the PR gaffes of its CEO, Travis Kalanick.

Aldi & Lidl – These companies have strong brand stories. But they are putting their UK reputations at risk by not investing in compelling corporate stories.

John Lewis – how a strong corporate story can secure you positive coverage even when announcing bad news. A storyt hey have been communicating consistently for 80 years.

Dixons Carphone – With the new GDPR rules, how soon should you publicise your data breach?

Hiscox – B2B businesses can tell just as good a story as consumer brands. See how this insurer weaves its singular core story into day-to-day PR activity.

The Co-op – why despite having a strong corporate story, its reputation imploded, following a number of disastrous management decisions.

Should Your CEO Be On Twitter? – There are good reasons why not but fear shouldn’t be one of them.


One page guides in how to handle a variety of common situations.   Short, sharp and practically useful.