Our 90 second animated videos – first created in partnership with PR Week – provide insight into how organisations with a strong corporate story successfully navigate issues and crises and manage their day-to-day communications. And how some organisations have got it very wrong.
BBC – See how the BBC’s strong corporate story allowed it to come through unscathed from the loss of the Great British Bake-off programme to Channel 4.
Lego – Watch how its singular corporate story guided it through a reputational crisis when attacked by Greenpeace over it’s marketing relationship with oil company, Shell.
Rolls Royce – See why the reputation of Rolls Royce withstood a corruption scandal and a £671m fine.
Mike Ashley & Sir Philip Green – successful buisnessmen who have not endeared themselves to the public. How might they have told a better story about themselves?
HMRC – Despite securing £130m in back-taxes from Google, HMRC failed to boost its reputation. How might HMRC tell a more compelling story about itself?
Uber – see why Uber’s reputation survives the PR gaffes of its CEO, Travis Kalanick.
Aldi & Lidl – These companies have strong brand stories. But they are putting their UK reputations at risk by not investing in compelling corporate stories.
John Lewis – how a strong corporate story can secure you positive coverage even when announcing bad news. A storyt hey have been communicating consistently for 80 years.
Dixons Carphone – With the new GDPR rules, how soon should you publicise your data breach?
Hiscox – B2B businesses can tell just as good a story as consumer brands. See how this insurer weaves its singular core story into day-to-day PR activity.
The Co-op – why despite having a strong corporate story, its reputation imploded, following a number of disastrous management decisions.
Should Your CEO Be On Twitter? – There are good reasons why not but fear shouldn’t be one of them.
Our case studies and articles below offer PROs short and easily digestible analysis, insight and ideas to help you manage a range of reputation and communication issues.
One page guides in how to handle a variety of common situations. Short, sharp and practically useful.