Crisis communications

Can AI help the hard-pressed PR team before and during a crisis?

Organisations have traditionally reacted to a crisis only when it’s gained enough traction to hove into view. They then rely on a combination of processes, experience and gut instinct to respond. So what can AI do to help them? AI has had the most impact on PR and crisis-handling through media monitoring. Machine learning techniques [...]

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Frustration Boils Over In Oxfam CEO Media Interview

What was the low point in Oxfam's response to its reputation crisis? It was frustration boiling over for Oxfam’s CEO, Mark Goldring, when he gave a media interview to the Guardian and said that criticism of the charity was “out of proportion to the level of culpability”, that no one had “murdered babies in their

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