The One Story Video Series – The BBC

Watch our latest 90 second animated video to see how the BBC’s strong corporate story allowed it to manage the loss of the Great British Bake-off programme to Channel 4 without damage to its reputation. Most PROs would give their eye-teeth to have such a strong story for their organisation.

Here at Electric Airwaves, we create these kinds of engaging and compelling stories for our clients and train their spokespeople how to tell them.


Electric Airwaves provides media training to leaders and managers in global corporates, entrepreneurial businesses, politics and the public and third sectors.  We provide:

Basic Media Training  For spokespeople who are new to engaging with journalists, have probably not undertaken media interviews and need a ‘media 101’ to master the core skills.

Standard Media Training  For spokespeople who may have undertaken some gentle print interviews but you now want them to practice broadcast and more challenging print interviews.

Advanced Media Training  For those spokespeople who need a media handling refresher or those anticipating having to face particular interview formats and audiences.

Crisis Media Training  Preparing spokespeople for high pressure interviews when media scrutiny of a crisis situation or high profile issue is intense.

We also help you to prepare for crises through a range of highly rated services:

Crisis Communication Audits Reviewing how your crisis plans, processes and people match up against current best practice so you  can withstand intense media and stakeholder scrutiny and protect reputation

Reputation Risk Assessments  Taking an “outside-in” approach – we tease out the reputational risks you face that conventional risk audits overlook.

Crisis Simulation Exercises  The confidence to handle a crisis well requires regular training and testing. We run desk top and field simulations to ensure your people are ready to respond effectively.

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