Crisis Communications

Top 10 Crisis Management Tips:  How The Media Thinks During A Crisis – And How To Prepare

Your nightmare crisis is a journalist’s dream assignment. Your ‘trial by media’  will involve the media questioning you on all aspects of your organization  including those not directly related to the crisis.  You need to know how the media thinks during a crisis.

Effective crisis communications is rooted in preparation. Confidence comes from experience. Experience comes from learning. A crisis is not the time to start learning.

This short, handy guide shows how to prepare for the worst:

How To Practice Good Crisis Communications

Electric Airwaves is the leading provider of Media Training and Crisis Communications training. With the largest team of trainers, the deepest knowledge base and some of the world’s leading organisations as clients, we are well placed to help you manage your reputation – in good times and in bad.

Read more about our courses here:

Crisis Media Training  Preparing spokespeople for high pressure interviews when media scrutiny of a crisis situation or high profile issue is intense.

Crisis Communication Audits Reviewing how your crisis plans, processes and people match up against current best practice so you  can withstand intense media and stakeholder scrutiny and protect reputation

Reputation Risk Assessments  Taking an “outside-in” approach – we tease out the reputational risks you face that conventional risk audits overlook.

Crisis Simulation Exercises  The confidence to handle a crisis well requires regular training and testing. We run desk top and field simulations to ensure your people are ready to respond effectively.

Basic Media Training  For spokespeople who are new to engaging with journalists, have probably not undertaken media interviews and need a ‘media 101’ to master the core skills.

Standard Media Training  For spokespeople who may have undertaken some gentle print interviews but you now want them to practice broadcast and more challenging print interviews.

Advanced Media Training  For those spokespeople who need a media handling refresher or those anticipating having to face particular interview formats and audiences.

Or contact us on to discuss your needs in detail.

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