How PROs Can Communicate More Effectively In The Post-Truth Era
Following Brexit and Trump, there has been much agonising over the genesis and impact of fake news stories on Facebook and how the public are ignoring the facts.
In this short article our Managing Director, Andrew Caesar-Gordon, identifies how PROs can overcome the current hysteria and communicate effectively in the so-called ‘post-truth’ era.
Communicators merely need to look through the other end of the telescope and communicate in a way that connects with audiences rather than broacasting ‘key messages’ at them.
You can also have a look at this TED Talk video from ethnographer Simon Sinek which shows how.
Electric Airwaves is the leading provider of Media and Communications Training. Core to our work is defining and refining with our clients their singular, compelling story. We help organisations who are looking to change the way their market sees them – whether that is evolutionary or revolutionary. We blend the principles of journalism, PR and brand marketing to help organisations to communicate effectively ‘who you are’ so audiences can build trust and affinity with you – rather than the ‘what you do’ and ‘how you do it’.
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Basic Media Training For spokespeople who are new to engaging with journalists, have probably not undertaken media interviews and need a ‘media 101’ to master the core skills.
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Advanced Media Training For those spokespeople who need a media handling refresher or those anticipating having to face particular interview formats and audiences.
Crisis Media Training Preparing spokespeople for high pressure interviews when media scrutiny of a crisis situation or high profile issue is intense.
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