The Electric Airwaves One Story Video Series: How To Get Cut-Through For Your Three Key Messages

Audiences don’t sit in pubs talking about your three key messages after your spokesperson has been in the media. Audiences don’t absorb key messages in the abstract. 
Watch our latest two minute animated video to see how you can ensure that your key messages get the attention of your audience.

Why Do We Create These Videos?

At Electric Airwaves, we have spent 35 years teaching leaders in business, media, politics and entertainment both what to say and how to say it. Leading companies do not risk their reputation. This is why almost half of the current FTSE100 have worked with Electric Airwaves. Plus thousands of other private, public and third sector organisations.

Unearthing a clear, concise, emotionally and rationally compelling and engaging corporate story is an extension of the narrative and message development work. This is what has made our media training so effective and Electric Airwaves the largest media training company in the UK.

We are an agency of hard-headed journalists. We focus remorselessly on the story. We blend the principles of journalism, brand and PR to identify the strong emotional story hooks that cut through a noisy world to reach your target audiences.

Electric Airwaves provides media training to leaders and managers in global corporates, entrepreneurial businesses, politics and the public and third sectors.  We provide:

Basic Media Training  For spokespeople who are new to engaging with journalists, have probably not undertaken media interviews and need a ‘media 101’ to master the core skills.

Standard Media Training  For spokespeople who may have undertaken some gentle print interviews but you now want them to practice broadcast and more challenging print interviews.

Advanced Media Training  For those spokespeople who need a media handling refresher or those anticipating having to face particular interview formats and audiences.

Crisis Media Training  Preparing spokespeople for high pressure interviews when media scrutiny of a crisis situation or high profile issue is intense.

We also help you to prepare for crises through a range of highly rated services:

Crisis Communication Audits Reviewing how your crisis plans, processes and people match up against current best practice so you  can withstand intense media and stakeholder scrutiny and protect reputation

Reputation Risk Assessments  Taking an “outside-in” approach – we tease out the reputational risks you face that conventional risk audits overlook.

Crisis Simulation Exercises  The confidence to handle a crisis well requires regular training and testing. We run desk top and field simulations to ensure your people are ready to respond effectively.

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