The Electric Airwaves One Story Video Series: Corruption at Rolls Royce plc

The Rolls Royce corruption scandal has led to negative headlines and a staggering £671m fine from international regulators. How has the company’s reputation been able to withstand the poor publicity arising from the lurid corruption and bribery stories? Is it due to the robustness of their corporate story or is there something else in play? Watch our latest two minute animated video to see how your corporate story doesn’t sit in isolation from the world around you. You can also watch the Rolls Royce CEO grimly apologising for the corruption scandal here (while not once looking at the viewer who he needs to be convincing).


Why Do We Create These Videos?


At Electric Airwaves, we have spent over 30 years teaching leaders in business, media, politics and entertainment both what to say and how to say it. Leading companies do not risk their reputation. This is why almost half of the current FTSE100 have worked with Electric Airwaves. Plus thousands of other private, public and third sector organisations.


Unearthing a clear, concise, emotionally and rationally compelling and engaging corporate story is an extension of the narrative and message development work. This is what has made our media training so effective and Electric Airwaves the largest media training company in the UK.


We are an agency of hard-headed journalists. We focus remorselessly on the story. We then blend the principles of journalism, brand and PR to identify the strong hooks that cut through a noisy world to reach your target audiences.


Organisations love communicating ‘what we do and how we do it’. But it is no longer enough to say “we have thousands of people in lots of countries committed to excellent client service”. People need to feel a reason to listen. Stories and messages are not absorbed in the abstract. They need to be framed by trust in the messenger. Unearthing a robust corporate story that helps enhance and defend your reputation is one that begins with ‘Who and why we are’.

Electric Airwaves provides media training to leaders and managers in global corporates, entrepreneurial businesses, politics and the public and third sectors.  We provide:

Basic Media Training  For spokespeople who are new to engaging with journalists, have probably not undertaken media interviews and need a ‘media 101’ to master the core skills.

Standard Media Training  For spokespeople who may have undertaken some gentle print interviews but you now want them to practice broadcast and more challenging print interviews.

Advanced Media Training  For those spokespeople who need a media handling refresher or those anticipating having to face particular interview formats and audiences.

Crisis Media Training  Preparing spokespeople for high pressure interviews when media scrutiny of a crisis situation or high profile issue is intense.

We also help you to prepare for crises through a range of highly rated services:

Crisis Communication Audits Reviewing how your crisis plans, processes and people match up against current best practice so you  can withstand intense media and stakeholder scrutiny and protect reputation

Reputation Risk Assessments  Taking an “outside-in” approach – we tease out the reputational risks you face that conventional risk audits overlook.

Crisis Simulation Exercises  The confidence to handle a crisis well requires regular training and testing. We run desk top and field simulations to ensure your people are ready to respond effectively.

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