Crisis communications case studies

Myth Busting: Crisis Communication 2016

The PR industry loves lists of ‘the year’s worst handled crises’. And with the likes of Volkswagen and FIFA we do indeed have a nice list of CEOs and indeed their Communication Directors who lost their jobs as a result of crisis in 2015.  In this article we look at recent and famous crises and we counter some of the mythology that has built up around crisis communications.

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Electric Airwaves is the leading provider of Media Training, Communications Skills Training and Crisis Communications Skill training. With the largest team of trainers, the deepest knowledge base and some of the world’s leading organisations as clients, we are well placed to help you manage your reputation – in good times and in bad.

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Basic Media Training  For spokespeople who are new to engaging with journalists, have probably not undertaken media interviews and need a ‘media 101’ to master the core skills.

Standard Media Training  For spokespeople who may have undertaken some gentle print interviews but you now want them to practice broadcast and more challenging print interviews.

Advanced Media Training  For those spokespeople who need a media handling refresher or those anticipating having to face particular interview formats and audiences.

Crisis Media Training  Preparing spokespeople for high-pressure interviews when media scrutiny of a crisis situation or high profile issue is intense.

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