Cincinnati Zoo


Staying the Course & Framing Your Story During A Crisis

The decision made by Cincinnati Zoo seemed like a no-brainer.

A three-year old boy had climbed over a fence and fallen into the enclosure of a 4001b Gorilla named ‘Harambe’. Even though the gorilla did not appear to be attacking the child, even though the gorilla was from an endangered species, Zoo Di­rector Thane Maynard described “an extremely strong animal in an agitat­ed situation … [the child] certainly was at risk”. The Zoo’s emergency re­sponse team shot dead the animal. 

Read our Crisis Communications Case Study showing how and why Cincinnati Zoo has successfully navigated its way through the media and online storm following its shooting of one of its gorillas after a little boy fell into its enclosure.

Andrew Caesar-Gordon explains the sequence of events and what all Communications professionals can learn from the deft touch of the Cincinnati team.

Download the case study here.

Electric Airwaves is the leading provider of Media Training and Crisis Communications Skill training. With the largest team of trainers, the deepest knowledge base and some of the world’s leading organisations as clients, we are well placed to help you manage your reputation – in good times and in bad.

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