The Market Leader in Media Training

Whether you are a global CEO or project manager, you get the highest quality training enjoyed by almost half of FTSE 100 companies.

Electric Airwaves teaches spokespeople what to say and how to say it.

Your job is to manage reputation. You need the best media trainers to help your spokespeople to improve your reputation metrics.

People often tell us that they think their media trainer did a good enough job. Then they work with us. And they stay with us.

For there are only a handful of media trainers who could coach the likes of Boris Johnson and Nick Clegg to such dramatic effect that it becomes headline news. They happen to work for us.

Our team of 70 journalists have media trained almost half the FTSE100, global brands like Disney, P&G, Sony and Hilton Hotels, plus many other leaders in business, entertainment and politics.

Operating globally from our central London TV and radio studios since 1983, we are the UK’s largest media training company.   Not only are we the biggest, we are regularly told that we are the best.

The Electric Airwaves difference

A few of our clients

Training & Consultancy

Latest Thinking

Case Studies

At Electric Airwaves we look to share our Media Training expertise with Communication teams and we know that you are busy – so we keep it short and sweet. In this section you will find 500-word crisis and communication case studies that draw out key learning points that can be applied in your day-to-day work.

Protein World




Pizza Express




One Story Videos in association with PR Week

PR Week logo

In this section you will find two types of video – the types of case study we examine in our Media Training. You have our ongoing series of 90 second animated shorts that have been co-created with PR Week. They highlight how some big brands have effectively communicated a clear, concise, compelling, consistent and truthful corporate story – and what happens if you do not.   Also in this section, you can watch in admiration – or feel your toes curl – as our Managing Director, Andrew Caesar-Gordon, guides you moment by moment through some of the best and worst broadcast performances of senior business leaders as they respond to issues and crisis.


Aldi and Lidl


Expert Guides

In this section you will find one page guides designed to help you communicate confidently and effectively across many communication scenarios.

How to apologise in the media

How to Apologise


Creating “One Story”



Female showing hand silence sign

“Off the record”