Can AI help the hard-pressed PR team before and during a crisis?

Crisis communications, Help For Communication Directors, Reputation Management / By
Organisations have traditionally reacted to a crisis only when it’s gained enough traction to hove into view. They then rely on a combination of processes, experience and gut instinct to respond. So what can AI do to help them? AI has had the most impact on PR and crisis-handling through media monitoring. Machine learning techniques [...]

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