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STEPPING UP OR TRIPPING OVER: CORPORATE PURPOSE AND THE REPUTATION CHALLENGE OF COVID-19 IN THE PRIVATE SECTOR

Corporate Story / By
The response of businesses to COVID-19 has revealed both saints and sinners. What should business Communication teams be looking out for in their organisations to ensure that their company emerges with reputation intact? If there was ever a moment for the rhetoric of “corporate purpose” to be shown to be a reality, this is it. [...]

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Media Training – Why 93% of communication is NOT non-verbal

media training videos, videos / By
Why 93% of communication is NOT non-verbalRelated Videos Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we see Hiscox getting it right.Read moreHow to survive announcing bad newsThis is what you get from Electric Airwaves’

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Execs who flex – how to speak to different types of journalist

media training videos, videos / By
Execs who flex - how to speak to different types of journalist Media training – how to grip your audience from the first question Related Videos Proof that B2B businesses can tell just as good a story as consumer brands (Hiscox)B2B companies often struggle to engage audiences with a simple, emotionally compelling story. Here we

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Delivering Great Down-The-Line Media Interviews Over Skype During The Coronavirus Lockdown.

Media Training / By
With travel and social distancing restrictions, face-to-face media interviews are a thing of the past. Instead, broadcasters want you to undertake them over Skype and FaceTime. Most participants during our media training sessions find this form of interview the most difficult – it does not feel natural to stare at a camera lens and you

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QUESTIONS YOU MAY FACE FROM JOURNALISTS ABOUT YOUR ORGANISATIONS’S RESPONSE TO THE CORONAVIRUS CRISIS

Media Training / By
To help you in your communication preparations, we hope you will find helpful the list of questions below that our team of journalists are typically putting to businesses and organisations they are interviewing at this time. Our journalist training team is available for Skype/ telephone training to help you and your spokesperson prepare and communicate

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Why Three Key Messages Don’t Cut It Anymore – & What To Do About It

Corporate Story, Media Training, Reputation Management / By
Have you ever surveyed your audience to see whether people can recall your three key messages after your spokesperson has been in the media? Because you did have three key messages, didn’t you? It’s like ... a rule of PR. Three key messages. But when you’re down the pub, are people actually talking about organisations’

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How Offensive Is Your Organisation?

Corporate Story / By
Or how brave should you or your organisation be in the face of criticism that you are or have been offensive or ‘inappropriate’? Some related reputation management incidents will no doubt have caught your attention recently: Waitrose sought the resignation of its magazine editor, William Sitwell, after freelance journalist, Selene Nelson, revealed how ‘shocked’ she

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pret a manger

If Pret-a-Manger is now a big, bad business, what does this say about the company you do PR for?

Corporate Story / By
It has been easy to criticise Pret-a-Manger’s clunky response to the tragic death of one of its customers due to an unlabelled, sesame-seed infused baguette. It always is when you are not inside the organisation and party to the debates and decisions. Yet sorrows come not as single spies but in battalions. Now there is

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warehouse

Growing Tension With Amazon and Its Corporate Reputation

Corporate Story / By
The tension between the successful marketing messages of online retailer, Amazon, and its worsening corporate reputation has been growing this year and a useful example to discuss in our media training. As a consumer, you probably quite like Amazon. Maybe you marvel at its mastery of technology; maybe you celebrate the speed and quality of

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richard branson pr

Andrew Highlights Richard Branson’s Powerful Human Response to the 2007 Virgin Train Cumbrian Crash

Video Commentary / By
Media mischief-making last week saw Richard Branson criticised for tweeting about people turning up late for meetings when his train company has the worst punctuality record in the country. But let’s take a moment to remember how well he handled a real reputation crisis: the 2007 fatal Virgin Train crash in Cumbria. Watch his highly

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Leaves on the track type excuse

Don’t Use Your Own ‘Leaves On The Line’ Type Excuse In A Press Release

Reputation Management / By
You've read the excuse - sorry, reason - in a press release for poor corporate performance. Retailers blame the weather; restauranteurs blame Brexit; Imperial Tobacco blamed ISIS for interrupting its distribution network in Iraq. And some just blame their customers. In 2015, Macy's chief financial officer, Karen Hoguet, blamed the company's weakness in the luxury

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Checklist For Preparing A Crisis Management Team & Crisis Centre

Crisis communications, Expert Guide, Help For Communication Directors / By
Know That When Crisis Strikes ... … it is a time of high emotion and confusion. Initially you will lack accurate information but will need to act and communicate swiftly. In such situations, being able to rely on processes and training will enable you and the crisis management team to act calmly and with purpose.

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How To Explain A Complicated Thing Like Blockchain In A Media Interview

Media Training, Presentation Skills / By
How do you communicate complex or technical topics like Blockchain in a media interview simply, easily and in layman terms? This is the type of challenge we address in our media training. At the heart of good communication lies simplicity. Which is not the same as 'dumbing down'. Simplicity allows the audience to understand you

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