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How To Explain A Complicated Thing Like Blockchain In A Media Interview

How do you communicate complex or technical topics like Blockchain in a media interview simply, easily and in layman terms? This is the type of challenge we address in our media training. At the heart of good communication lies simplicity. Which is not the same as 'dumbing down'. Simplicity allows the audience to understand you …

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Frustration Boils Over In Oxfam CEO Media Interview

What was the low point in Oxfam's response to its reputation crisis? It was frustration boiling over for Oxfam’s CEO, Mark Goldring, when he gave a media interview to the Guardian and said that criticism of the charity was “out of proportion to the level of culpability”, that no one had “murdered babies in their …

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Should Company Spokespeople Expect More Hostile Media Interviews In 2018?

Hostile media interviews. Was the Peterson-Newman Channel 4 interview a watershed moment? Business has an image problem. Whether the focus is on its role in society, levels of executive pay, the privatisation of public services or the alleged behaviour of some of those attending the Presidents Club charity dinner, corporations are under greater scrutiny than …

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Tackling The Fallacy That 93% Of Communication Is Non-verbal

So Many Trainers Get This So Wrong Many people misunderstand Albert Mehrabian's research if they think he concluded that people’s first impressions are based 55% on how you look, 38% on how you sound (i.e. the 93% total) and only 7% on what you say. If someone was to give you the spoken instruction “Evacuate …

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Why does a story go viral – like United Airlines bumped passenger?

Why does a story go viral? The United Airlines bumped passenger story offers us a nice insight into the power of communications. I suspect that this situation doesn’t make an appearance in United’s crisis manual. But then, it’s not a crisis. It’s a poorly handled issue - at the moment. Much like when two weeks …

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Is There A Legal Duty To Maximise Profit?

Let us examine the oft-repeated claim that the directors of (especially listed) companies have a legal duty to maximise profit and to minimise tax for the benefit of their shareholders. Under Section 172 of the UK’s 2006 Companies Act, company directors merely have a legal duty to promote the success of their company. Specifically, directors …

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Expert Guide: How to Deal With Nerves Or A Phobia About Public Speaking

If You Have A Phobia About Public Speaking ...   ... then you’re suffering from ‘glossophobia’. It’s from the Greek - ‘glosso’ meaning tongue. Fundamentally, the phobia of public speaking comes from a fear of being judged. So how can we lessen it? First, take comfort in your expertise. You would not have been invited …

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Expert Guide: How Architect Firms Can Win More New Business Pitches

The remarks below are extracts from a presentation by our Managing Director, Andrew Caesar-Gordon, at the Royal Institute of British Architects, about how architecture firms and builders can pitch their designs more effectively to clients. Electric Airwaves train architect firms to win new business pitches. And many other professional service firms too. We help them …

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