Andrew Caesar-Gordon

Andrew Caesar-Gordon is MD of Electric Airwaves, a leading provider of Communications and Media Training.

Media Training

Media Training for Receptionists & Security Guards?

Watching the extraordinarily cack-handed response of Ask.FM to the suicide of Hannah Smith following her being cyber-bullied on their website, have a look at this video clip from Sky News doorstepping an employee of Ask.FM here. http://news.sky.com/story/teen-suicide-site-refuses-to-answer-questions-10437918 When covering your organisation's issue or crisis, journalists will try to speak with senior executives. If your organisation …

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Crisis Communications

Getting Your First Crisis Statement Right – Even For Online Crises

Here's a nice storm in a crisis teacup underlining the importance of organisations having a clear social media policy AND clarity in your crisis media statements. Last week, the pastor of an American church in St. Louis went with her congregation to a restaurant, part of a chain, called Applebee's. The receipt for the meal …

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Corporate story

Damned if you do … how a corporate story can help

I was at a seminar this morning about corporate storytelling. Evening Standard journalist, Anthony Hilton, suggested that PR teams often over-react to what should be seen as low-level criticism, especially online. His thesis was that even intelligent people can't remember yesterday's newspaper headline. Therefore reacting to every little negative is a waste of time because …

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Crisis Communications spokeman

Crisis Communications: A Canadian Blame Game

You would have thought that with over 50 people dead following a runaway train destroying the heart of Lac-Megantic in Canada, the rail company would be focused solely on the human impact of the tragedy. Not so if you are Edward Burkhardt, chairman of Montreal, Maine and Atlantic Railway. Generally, his media interviews have been …

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