‘When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.’
(John F. Kennedy).
Unfortunately, many companies have had to deal with crises over the course of 2020. We’ve been dealing with an unprecedented situation with Covid-19, and only this week many big businesses like Peacocks and Debenhams have gone into administration.
However, crisis communication training is most likely to help your business when it’s facing a PR issue, such as a negative story that’s circulating online.
A good reputation has never been more important in such challenging times.
When the reputation of your business is on the line, you want to do everything possible to reduce the possibility of defamation and potential problems like‘yellow journalism’. Negative stories inevitably reduce sales and make customers reluctant to buy your products or invest in your services.
With our professional crisis communication training, you can prepare for any possilbe contingency.
Whether you want to hone the skills of your spokespeople or have a reputation risk assessment, Electric Airwaves offers a number of different types of training to help protect the reputation of your business.
Professional crisis training will help you give interviews with first-class communication skills.
If you need crisis communication training, don’t hesitate to find out more about Electric Airwaves today.