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Overview
Our standard media training ensures that spokespeople know how to get their quote at the top of the page and broadcast pieces shaped around their corporate and brand messages.
Working closely with the communications team, we train spokespeople to become confident and effective communicators. We equip them with:
- an understanding of the media and what makes news
- the ability to develop a narrative about themselves and to create strong messages that are relevant to the audience
- the confidence and techniques to perform strongly, turn negatives into positives, avoid jargon and control the interview so as to maximise the value of the coverage.
Tailor-made approach
All our courses are tailored to your requirements. We take a comprehensive brief from you, conduct our own research into the issues and then deliver an interactive session that is focused on participants practicing different print and/or broadcast interview formats and questioning styles.
Our studios - or your premises
Most of our clients come to our central London TV and radio studios and want both print and broadcast media training. If you want us to work on location at your premises, we bring a technician with all the necessary camera, sound and lighting equipment.
Follow up
We do not abandon participants after a session. We provide DVDs and CDs of their performance, full course notes and a written assessment of each participant‘s progress. We back this up with a telephone support service for spokespeople who want further advice when undertaking interviews for real.
The cour
