Coaching for Parliamentary Committee appearances

In recent years, some Parliamentary Committee hearings have taken on the air of ‘public courts’. Electric Airwaves has worked at the highest levels, preparing CEOs and other senior managers to present to best effect in front of Parliamentary hearings. Core to our approach is that if you don’t want MPs to shoot the messenger, then you must sharpen the message.

We roleplay the Select Committee hearing with you sitting before a panel that fires questions and dissects your answers. These are recorded and played back for analysis. We advise on the strategies, techniques and devices that will enable your spokespeople to become powerful communicators of your story, along with the dos and don’ts of appearing before the Committee.

Our training sessions typically:

  • Identify an overarching narrative to your presentation that you can be confident will stand up to the toughest scrutiny. It allows you to anchor your presentation, particularly if the questioning becomes hostile;
  • Offer lots of practise. We find engaging and compelling answers that use the right language and tone; we anticipate the negatives; and we look to find a carefully crafted soundbite that will resonate with Committee members, the media and the public; and
  • Offer tips and techniques for a powerful performance along with coaching on how to build rapport with Committee members and not antagonise them.

Select Committee

“The training helped tremendously … [for] an appearance before a House of Lord committee and public presentations on cyber security. Knowing how to shape a quote that is likely to be used has also been really helpful. Professionally it is incredibly satisfying to know that I can give interviews and brief journalists to get an engineering view across on a topic that is easy to trivialise.”

Inst of Eng and Tech logo

I’m just glad it’s all over and can’t thank you … enough for the assistance in preparing for the session. I dread to think how it would have gone without the time spent … absolutely invaluable. If you ever need someone to give an overview of the benefits and importance of coaching before select committees then I most definitely the man for the job!

Media Training - PKF